SEO creative copywriting for soulful adventurers and imaginative business owners craving charismatic copy.
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Let me ask you this: have you ever found yourself on a solo vacation, wandering the bustling streets of a new city, map in hand, unsure exactly which windy alleyway leads to that ‘you-HAVE-to-go-there’ gelato spot?
I know I have – more than once.
That moment is like DIYing your website copy. It’s thrilling, a touch chaotic, and sprinkled with a few ‘oops-that-wasn’t-the-turn’ situations.
When your solo adventure turns out right? You’re over the moon proud of what you accomplished. And when it doesn’t? You’re more than a little frustrated at how much time you wasted.
You might even ask yourself why you didn’t join the 5-star-reviewed tour that leads you into the heart of the city, shows you hidden gems, and – yep – brings you directly to the best gelato you’ve ever had. (I’m that 5-star-review tour if we’re talking about web copy, btw).
Of course, whether you’re debating joining a tour while on vacation or hiring a copywriter for your business, the route you take hinges on a few things: your budget, your time, your goals, and frankly, what you enjoy doing!
Which is what we’re going to talk about in this blog post. But first – let’s get on the same page (or street) about what a copywriter is and what they can do for your business.
Short and sweet – a copywriter writes the messaging on your website. But it’s not just about putting some on a screen. It’s about using the right words. The words that make you sound like the badass you are (minus the ego). The words that tug at your audience’s heartstrings (in the kindest way). The words that sell effectively (without the cheese factor).
And the cherry on top? They sprinkle in some SEO goodness so you’re not counting on TikTok or Aunt Linda’s book club for business.
Before you start scrolling Instagram or Googling ‘good website copywriters’, let’s take a hot second to consider whether hiring a copywriter is the right next move for your business.
Here we are! By now, you have the itch to bring in copy support. But there’s a little prep work needed on your side before you hire a copywriter. Think of it like packing your bag before a big adventure.
Before you start searching to find the best-fit copywriter for your biz, be sure to:
You don’t need an encyclopedia knowledge of these, but a decent grip on your biz basics makes it easier to share your brand’s goals and purpose with your copywriter. A great copywriter will dig into all these even more though.
With your prep done, it’s adventure time: scouting for the best-fit copywriter.
Ask for referrals from biz pals, scour directories, browse Google, and scroll through Instagram to create a short list of copywriters who speak to you. Then, explore their services, discover their approach, peek at testimonials, and maybe share a virtual coffee for a quick vibe check.
And hey, if you’re looking to pair up with someone who gets your adventurous heart, and can turn that spirit into spellbinding copy, well…you know where to find me.
Discover keywords for your website copy that has Google and your dream clients falling head over keyboard. Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook.
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Creative copywriting for open-minded adventurers and imaginative entrepreneurs seeking new experiences.