Meet The Adventurous Copywriter Behind The Bagel Seed-Covered Keyboard

From the quirky tagline that makes you snort-laugh to the deeply personal founder story, storytelling is the core of your brand’s connection to others

Let’s make sure the story you’re telling is genuine, attention-grabbing, and unforgettable

And When I'm Not Mapping My Next Trip...

...think rock climbing in Squamish, backpacking in Utah, and bungee jumping in New'll find me on a different kind of adventure. 

The type of adventure that empowers entrepreneurs like you to break free from self-doubt shackles, say see ya never to dull routines, and confidently navigate unchartered territories with their brand through one-of-a-kind website copy. 

hey there, i'm isobel

Well, I completely insulted my soon-to-be university supervisor, the university department, and possibly the entire field of History by talking about storytelling.

Yep. You heard me. 

Let’s rewind, back to 24-year-old Isobel. 

How Did She Get Into Copywriting?

You're probably thinking

This is the place for those who colour outside the lines or draw their own picture

I was wrapping up my last 6 months of my university degree when I met with a professor whose research I was wild about. He studied whale history. Not biology, guts, brains, or evolution…but how humans have interacted with whales throughout time. 

Super cool, right?

And he asked me if I was interested in completing a Master’s thesis with him. 

My response was something like, ‘I love whales and writing about them, but I don’t want to write something super boring that gathers dust on a shelf and no one ever reads like most history research.’

Was it true? Yes. Should I have worded it slightly better? Also yes. Lucky for me, he understood what I was trying to say and didn’t boot me out of his office. 

He knew I wanted to tell stories - fantastical, magical, awe-inspiring stories that opened people’s eyes and shone a light on the unknown - but I wanted them to be grounded in research, real experiences, and honesty. 

That storytelling, that sense of adventure and excitement combined with truth and authenticity, is what I bring to you and your business.

The type of storytelling that truly reflects who you are and your experiences.

The type of storytelling that has your dream clients saying ‘oh, I need to know them.’

The type of storytelling that makes sure your biz is never tucked away, gathering dust on some lonely back shelf. 

Let's swap stories ⟶

What Guides My Work

Adventure over playing it safe

Supportive chats, not know-it-all lectures

Always balanced, always transparent

Human first, Google’s cyborg robots second

Genuine connections, sustainable growth, and wild celebrations

Uncover Your Storytelling Needs

Looking for personalized copywriting guidance as you DIY your website? 

Ready to erase ‘write my website copy’ from your to-do list?

look no further ⟶

head this way ⟶

tiffany, miss tiffany scarlett

Chatting with Isobel was my favourite part of working together. She made me feel so comfortable and so reassured about the vision of my business. I LOVED receiving the first proof of copy - it was the most exciting part. The final product is amazing but the first proof was that tangible first step. 

samara, samara bortz creative

I love how professional, easy-going, and intuitive you are. You capture my voice so beautifully and communicate with such clarity. I loved how you were able to weave pieces of my own story into the post, so it sounds just like me and feels personal, while still being informative and educational. 

A Few New Friends

Now, Onto The Fun Stuff

never say no to

Chocolate ice cream, surfing trips, ‘can I tell you something?’ convos, and rewatching Happy Endings. 

Every Morning Starts With

Dog walk and podcasts followed by a bagel with cream cheese. 

wildest story

The time in Australia when I booked a skydiving experience for the next morning because it was on the coaster stuck to my beer. 

(not so) secret talent

Making a dynamite sweet potato gnocchi from scratch. 

past career pursuits

Dancer, EMT, Teacher, Journalist, Archaeologist, Communications Manager, and Editor.

the hardest part of my job

Saying no to projects that aren’t aligned, designing my social graphics, and turning off my laptop when I’m excited about a client.

my favourite part of my job

Pouring a coffee and hopping on a kickoff call with you to hear your stories, see your eyes light up as you talk about your biz, and uncover how you want to come across to your community. 

pour me a 

Cold brew coffee, chocolate milkshake, smoky cocktail, or fruity flavoured beer. 

The Sidekick - Monkey

Responsibilities: Chief Sniffer, Human-Dog Resources, Not Allowed Near Paperwork

Previous Experience: Lapdog, Escape Artist, Giant Baby

Strengths: Networking, sneak attack licking, playing dead

Weaknesses: Cats, puddles, spinning counter-clockwise

Dream Day: Gobbling down carrots and chicken for breakfast, taking a car ride with the windows down, then being pet by every human on the planet until I fall asleep. 

grab your goodies!

Hop onto my Monday Messages, a bi-weekly email chock full of marketing tips, copywriting inspiration, small biz suggestions, and outdoor thrills.  

Check out the latest tips, tricks, and how-to guides over on the Copy Blog to cover all your copywriting, digital marketing, and SEO needs. 

Download my free video training, The Creatives Guide to Keyword Research, to uncover the steps I take to find effective keywords for website copy. 


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