Helping Brands Skip The Ick 
From Day One

From the copywriter who knows selling doesn't have to suck

Grounded In Research

Your brand calls for copy that feels good, nails your vibe, and makes it easy for clients to say 'hell yeah!'

Rooted In Your Voice

Built To Sell Ethically

And when I'm not mapping my next trip..

Think rock climbing in BC, backpacking in Utah, and bungee jumping in New Zealand – you’ll find me on a different type of adventure:

Helping entrepreneurs like you break free from self-doubt, ditch manipulative selling, and confidently explore new opportunities with ethical, sales-forward copy.


Hey There, I'm Isobel!

It all started with me absolutely putting my foot in my mouth. Yep. 

'How Did She Become A Copywriter?'

You're probably thinking

Picture this: 24-year-old me, sitting in a professor’s office after finishing a double major in History and Anthropology. I was stoked – his research on human-whale interactions was fascinating. But when he asked if I’d write a Master’s thesis on whales, I blurted out:

‘I love whales, but I don’t want to write something boring that gathers dust like most history research.’

Ouch. 

Lucky for me, he laughed and knew what I meant.



What I really wanted was to tell stories. Big, bold, awe-inspiring stories that made people see the world differently. But I wanted them grounded in truth and research, not fluff.

That's the same approach I bring to your business:
  • Stories that reflect you and your values.
  • Stories that grab your dream clients by the heartstrings and say, “This is for you.”
  • Stories that make sure your biz never gets tucked away, forgotten, or overlooked

Because a story like yours? It’s too good to gather dust.

Let's swap stories ⟶

What Guides My Work

Creative Ventures over playing it safe

Supportive chats, not know-it-all lectures

Weaving Strategy And Empathy Together

Human first, Google’s cyborg robots second

Genuine connections, sustainable growth,
and wild celebrations

If Your Website Copy's Giving 'Meh', Let's Change That

Option A: Get The Resources

Option B: Get It Done For You

Look No Further →

Head This way →

kristin, emerge surf therapy

Isobel took something clinical and made it super exciting for the general public. Especially for folks who might not already engage in therapy or healing practices. She understood my target audience, spoke to them beautifully, and kept my professionalism but made me cooler!

samara, samara bortz creative

I love how professional, easy-going, and intuitive you are. You capture my voice so beautifully and communicate with such clarity. I loved how you were able to weave pieces of my own story into the post, so it sounds just like me and feels personal, while still being informative and educational. 

A Few New Friends

Website copy

Web Copy, Sales Copy, Email Copy

What's On My Wall:
History MA Degree
Anthro/History BA Degree

Where You'll Find Me:
Surfing

What I'm Drinking:
Craft Beer

Who I'm Hanging With:
Monkey

Now, Onto The Fun Stuff

Now, Onto The Fun Stuff

What I'm Drinking:
Craft Beer

What's On My Wall:
History MA Degree

Who I'm Hanging With:
Monkey

Where You'll Find Me:
Surfing

treat yourself to the good stuff

Got a burning copy question? Sign up for the Ask Isobel newsletter for no-BS answers, fresh ideas, and tips that actually feel good to use.



The Copy Blog is where you’ll find storytelling tips, no-sleaze sales advice, and a whole lot of “why didn’t anyone tell me this sooner?” moments.



Don’t leave without snagging The Creative’s Guide to Keyword Research – a free training to help you find keywords that make the right people find you.

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