The Creative Copywriter Behind The Bagel Seed-Covered Keyboard
From the quirky tagline that makes you snort-laugh to the deeply personal founder story, storytelling is the core of your brand’s connection to others
Let’s make sure the story you’re telling is genuine, attention-grabbing, and unforgettable
hey there, i'm isobel
Your Ethical // SEO // Creative Website Copywriter
That’s a mouthful.
But it means that I’m here to capture your vision, voice, and creative biz and translate it into out-of-this-world copy that has your perfect-fit clients lining up around the (virtual) block for you.
Adventure over playing it safe
Supportive chats, not know-it-all lectures
Always balanced, always transparent
Human first, Google’s cyborg robots second
Genuine connections, sustainable growth, and wild celebrations
This is the place for those who colour outside the lines or draw their own picture
How Did I Get Into Writing?
I completely insulted my soon-to-be university supervisor, the university department, and possibly the entire field of History by talking about storytelling.
Wait, what?
Let’s rewind, back to 24-year-old Isobel.
I was wrapping up my last 6 months of my university degree when I met with a professor whose research I was wild about. He studied whale history. Not biology, guts, brains, or evolution…but how humans have interacted with whales throughout time.
Super cool, right?
And he asked me if I was interested in completing a Master’s thesis with him.
My response was something like, ‘I love whales and writing about them, but I don’t want to write something super boring that gathers dust on a shelf and no one ever reads like most history research.’
…
Was it true? Yes. Should I have worded it slightly better? Also yes.
Lucky for me, he understood what I was trying to say and didn’t boot me out of his office.
He understood I wanted to tell stories - fantastical, magical, awe-inspiring stories that opened people’s eyes and shone a light on the unknown - but I wanted them to be grounded in research, real experiences, and honesty.
That storytelling, that sense of adventure and excitement combined with truth and authenticity, is what I bring to you and your business.
The type of storytelling that truly reflects who you are and your experiences.
The type of storytelling that has your dream clients saying ‘oh, I need to know them.’
The type of storytelling that makes sure your biz is never tucked away, gathering dust on some lonely back shelf.
Let's swap stories ⟶
Uncover Your Storytelling Needs
Looking for personalized copywriting guidance as you DIY your website?
Ready to erase ‘write my website copy’ from your to-do list?
look no further ⟶
head this way ⟶
natasha + marie, foster creative
During the development of the copy we were making internal decisions on pivoting our business and you were right there beside us giving us your two cents and opinion from a copywriter perspective, which we appreciated. We felt that your understanding and patience made this experience so much more enjoyable and we walked away with not only website copy we love but also a friend.
samara, samara bortz creative
I love how professional, easy-going, and intuitive you are. You capture my voice so beautifully and communicate with such clarity. I loved how you were able to weave pieces of my own story into the post, so it sounds just like me and feels personal, while still being informative and educational.
A Few New Friends
never say no to
Chocolate ice cream, surfing trips, ‘can I tell you something?’ convos, and rewatching Happy Endings.
Every Morning Starts With
Dog walk and podcasts followed by a bagel with cream cheese.
wildest story
The time in Australia when I booked a skydiving experience for the next morning because it was on the coaster stuck to my beer.
(not so) secret talent
Making a dynamite sweet potato gnocchi from scratch.
past career pursuits
Dancer, EMT, Teacher, Journalist, Archaeologist, Communications Manager, and Editor.
the hardest part of my job
Saying no to projects that aren’t aligned, designing my social graphics, and turning off my laptop when I’m excited about a client.
my favourite part of my job
Pouring a coffee and hopping on a kickoff call with you to hear your stories, see your eyes light up as you talk about your biz, and uncover how you want to come across to your community.
pour me a
Cold brew coffee, chocolate milkshake, smoky cocktail, or fruity flavoured beer.
The Sidekick - Monkey
Responsibilities: Chief Sniffer, Human-Dog Resources, Not Allowed Near Paperwork
Previous Experience: Lapdog, Escape Artist, Giant Baby
Strengths: Networking, sneak attack licking, playing dead
Weaknesses: Cats, puddles, spinning counter-clockwise
Dream Day: Gobbling down carrots and chicken for breakfast, taking a car ride with the windows down, then being pet by every human on the planet until I fall asleep.
grab your goodies!
Hop onto my Monday Messages, a bi-weekly email chock full of marketing tips, copywriting inspiration, small biz suggestions, and outdoor thrills.
Check out the latest tips, tricks, and how-to guides over on the Copy Blog to cover all your copywriting, digital marketing, and SEO needs.
Download my free video training, The Creatives Guide to Keyword Research, to uncover the steps I take to find effective keywords for website copy.
free resources ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~
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