For Those That Don't Just Colour Outside The Lines But Draw Their Own Picture
Meet Your Ethical Copywriter
From the quirky tagline that makes you snort-laugh to the deeply personal founder story, brands connect through storytelling
Let’s make sure the story you’re telling is genuine, attention-grabbing, and unforgettable
And when I'm not mapping my next trip..
Think rock climbing in BC, backpacking in Utah, and bungee jumping in New Zealand – you’ll find me on a different type of adventure.
The type of adventure that empowers entrepreneurs like you to break free from self-doubt, say 'see ya never' to manipulative selling, and confidently explore new opportunities with their brand through ethical, sales-focused copywriting.
Hey There, I'm Isobel!
After wrapping up my university degree - a double major in History and Anthropology, btw - I met with a professor whose research I was wild about. He studied how humans and whales have interacted throughout time.
Super cool, right?
And he asked me if I wanted to write a Master’s thesis about whales.
My response was something like, ‘I love whales and writing about them, but I don’t want to write something super boring that gathers dust on a shelf and no one ever reads like most history research.’
…
Was it true? Yes. Should I have worded it slightly better? Also yes. Lucky for me, he got what I was trying to say and didn’t boot me out of his office
What I meant was I wanted to tell stories . Fantastical, magical, awe-inspiring stories that opened people’s eyes and shone a light on the unknown, but I wanted them to be grounded in research and real experiences.
That storytelling, that sense of adventure and excitement combined with data and honesty, is what I bring to you and your business.
The type of storytelling that reflects who you are and your experiences.
The type of storytelling that has your dream clients saying ‘oh, I need to try that!'
The type of storytelling that makes sure your biz is never tucked away, gathering dust on some lonely back shelf.
Let's swap stories ⟶
Creative Ventures over playing it safe
Supportive chats, not know-it-all lectures
Weaving Strategy And Empathy Together
Human first, Google’s cyborg robots second
Genuine connections, sustainable growth,
and wild celebrations
Imagine No More Dull, Snooze-Worthy Copy On Your Website.
Ever.
Looking for expert tips and advice while DIYing your copy?
Ready to erase ‘write my website copy’ from your to-do list?
Look No Further →
Head This way →
kristin, emerge surf therapy
Isobel took something clinical and made it super exciting for the general public. Especially for folks who might not already engage in therapy or healing practices. She understood my target audience, spoke to them beautifully, and kept my professionalism but made me cooler!
samara, samara bortz creative
I love how professional, easy-going, and intuitive you are. You capture my voice so beautifully and communicate with such clarity. I loved how you were able to weave pieces of my own story into the post, so it sounds just like me and feels personal, while still being informative and educational.
A Few New Friends
Website copy
Web Copy, Sales Copy, Email Copy
What's On My Wall:
History MA Degree
Anthro/History BA Degree
Where You'll Find Me:
Surfing
What I'm Drinking:
Craft Beer
Who I'm Hanging With:
Monkey
Now, Onto The Fun Stuff
Now, Onto The Fun Stuff
What I'm Drinking:
Craft Beer
What's On My Wall:
History MA Degree
Who I'm Hanging With:
Monkey
Where You'll Find Me:
Surfing
grab your goodies!
Do you have a big copywriting question? Are you struggling to sell without feeling sleazy? Get answers to your marketing dilemmas in the Ask Isobel newsletter!
Check out the latest tips, tricks, and how-to guides over on the Copy Blog to cover all your copywriting, digital marketing, and SEO needs.
Download my free video training, The Creatives Guide to Keyword Research, to uncover the steps I take to find effective keywords for website copy.
free resources ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~ FREE RESOURCES ~
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