The Copywriting Blog For Creatives, Adventurers, and ‘I Need To Know-ers

From writing the about page that finally sounds like you to figuring out what the hell SEO even means, this blog has it all.

Digital marketing tips, copywriting how-tos, and ethical business practices wrapped up in advice that’s as practical as it is fun to read. No fluff, no corporate jargon, just good vibes and even better ideas.



The Copy Blog For Creatives, Adventurers, and ‘I Need To Know-ers

From writing the about page that finally sounds like you to figuring out what the hell SEO even means, this blog has it all.

Digital marketing tips, copywriting how-tos, and ethical business practices wrapped up in advice that’s as practical as it is fun to read. No fluff, no corporate jargon, just good vibes and even better ideas.

Can your copy feel good and sell? (Spoiler: yeah, it can.)

Ethical Marketing

Are You Accidentally Using Manipulative Messaging? (Yikes!)

creative copywriter Isobel at a picnic

Your brain’s sneaky AF and so is your client’s.

Copywriting

10 Cognitive Biases & What They’ll Do to Your Marketing

People don’t take action *just* because they found your site

Copywriting

More Website Traffic Isn’t The Answer—Better Website Copy Is

The Creatives Guide To Keyword Research

Answer Your Keyword Research Questions With

Discover keywords for your website copy that has Google and your dream clients falling head over keyboard.  Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook. 

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Let me guess, you Googled 'how to write web copy' and ended up here? Don't worry, you're in the right place. 

I’m Isobel – website copywriter, poke bowl enthusiast, and unapologetic hater of cringe-worthy sales tactics. This blog is where I share tips, tricks, and non-sleazy strategies to help you write copy that feels good and sells even better. 


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Meet The Copy Blogger