The Copywriting Blog For Creatives, Adventurers, and ‘I Need To Know-ers’

Digital marketing tips, copywriting how-tos, ethical business practices, and how exactly you can share your love of chocolate oranges and eight years of industry experience on your about page while sounding 100% natural. 


it's all here for you.

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The Copy Blog For Creatives, Adventurers, and ‘I Need To Know-ers’

Digital marketing tips, copywriting how-tos, ethical business practices, and how exactly you can share your love of chocolate oranges and eight years of industry experience on your about page while sounding 100% natural. 


it's all here for you.

Ready for wellness copy without the ‘beach body’ BS?

Copywriting, Ethical Marketing

Body Neutral Copy: A No-BS Marketing Guide for Wellness Brands

Discover 7 surprising benefits of outsourcing your copy

Copywriting

7 Non-Word Perks Of Working With A Copywriter

Writing about your therapy approach shouldn’t feel like teaching a psych class

Copywriting

Stop Writing Website Copy That Makes Your Therapy Clients Glaze Over

Set up and connect Google Search Console to your Squarespace website

SEO

How To Set Up + Add Google Search Console To A Squarespace Site

Learn the 7 common mistakes seen in Website Copy Audits

Copywriting

Say Goodbye To Guesswork With A Website Copy Audit

creative copywriter Isobel at a picnic

Learn exactly what to expect during a done-for-you website copy project.

Copywriting

Behind-The-Scenes Of Done-For-You Website Copy

cocktails

The Creatives Guide To Keyword Research

Answer Your Keyword Research Questions With

Discover keywords for your website copy that has Google and your dream clients falling head over keyboard.  Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook. 

send it to me ⟶

Did you just realize that launching your website means having to put words to screen about what makes you brilliant beyond-brilliant?

Then you’ve come to the right place. 

I’m Isobel - SEO nerd, website copywriter, poke bowl aficionado - and I’m sharing my copywriting tips, tricks, and how-tos to get your website feeling and sounding just like you. 


Come say hi ⟶

Meet The Copy Blogger