What is Copywriting? And How Can it Help Your Creative Business?

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5-year old me did not answer the question ‘what do you want to be when you grow up?’ with ‘a copywriter!’

It didn’t make the list for 15-year-old or 25-year-old me either. 

Because, let’s be honest, what even is copywriting?

Unlike astronauts, marine biologists, and firefighters, copywriting isn’t ranking on a list of the most exciting careers. The name isn’t all that obvious either.

Writing, okay we’ve got that, but what’s copy? 

All I knew growing up was that I adored writing but was far too shy to consider becoming a journalist. While I loved reading and fantasizing, I had trouble creating my own worlds. Instead, I incorporated writing into all my education, volunteer positions, and jobs until I finally figured out what copywriting is all about.

Now it’s time to let you know what copywriting is, and maybe you know a 5-year-old who might want to swap their dream job from veterinarian to copywriter. 

 

What Is Copywriting?

The definition of copywriting is: the activity or occupation of writing the text of advertisements or publicity materials.

When I read that, I thought of sleazy marketing slogans like ‘Make 6 Figures with These Easy 6 Steps!’ But that’s not what copywriting is, or at least not what it should be. 

Copywriting is the description of the guided biking tour that you’ve been considering. The one where you imagine long, sweaty days cruising through small towns picking up local snacks on the way.

It’s the advertisement for a fitness class that reminds you of the early-2000s, flip phones, Britney Spears, and low-rise jeans (yes please to everything except the jeans).

It’s what encourages you to choose a photographer for your mountain-top elopement because you know they will perfectly capture your wild, treasured, and love-filled moments.

Copywriting is storytelling and communicating; it’s inspiring a feeling in a reader and motivates them to take action. And yes, often that goal is buying a product or booking a service, but ethical copywriting is creating messaging that is beneficial AND genuine for customers. 

 

How Can Hiring A Copywriter Help Your Business?

Let’s break down 7 ways that hiring a copywriter can help your business! Copywriters can:

1. Communicate your business statement and unique value.

   A clear understanding of your business is KEY to creating products, services, and content that resonates with potential clients. You might have an amazing, one-of-a-kind idea, but do you know how to get your message on paper (or screen) clearly so that it captures your dream client’s attention? Copywriters do.

    

2. Create a cohesive brand voice.

   Your core values, tone, voice, and personality are what make you stand out from the crowd! Copywriters integrate your business’ voice throughout every aspect of your company, from services to design to messaging. We make sure that the themes, core values, and philosophies you embody are present throughout your ENTIRE content, resulting in a brand that is distinctly and unapologetically yours.

    

3. Craft personality-filled, persuasive content.

   Homepages, About pages, Service pages… are you struggling to describe yourself and your business in a way that is clear, memorable, and relatable? I get it. Writing about yourself is HARD (let’s not talk about how long it took me to write my website). A copywriter can help you transform your content into engaging and persuasive messaging that actually reflects who you are.

    

4. Speak to your dream clients.

   While your website, logo, or work may initially grab your dream client’s attention, it’s your messaging that creates a connection with them. The words on your website show your clients that you recognize their needs and you provide specific services to help them. Impactful messaging inspires feelings within your dream clients that motivate them to work with you. 

    

5. Clarify your offers and transformations.

   A copywriter can help you name your services, articulate the transformation you offer your clients, and create an easier sales process! All in a non-sleazy, gimmicky way. You need web copy that sells your offers, highlights all the mindblowing benefits your clients receive, and doesn’t give you the ‘ick’ feeling when you read it. No one wants to get the ‘ick’.

    

6. Improve your search engine optimization (SEO).

   The dreaded SEO. Maybe you’ve heard too much about it but still aren’t entirely sure what it means or how to improve yours. Let’s break it down. 

   A copywriter narrows down your industry, offers, and clients’ needs to specific keywords. These keywords are what people (your potential clients!) are Googling when they have a problem. A copywriter will then gracefully weave them into your website to help you rank higher on Google and attract your dream clients!

    

7. Save you time and stress while helping your business grow!

   It might be obvious, but how much time, stress, and pounds of coffee beans are you going through trying to write and rewrite your web content? Or maybe you’ve decided to plug your ears and close your eyes to it completely? That’s fair, you’re busy running a company! 

   Hiring a copywriter means aside from a quick chat (where you get to gush about how phenomenal you and your business are), you get to step away from the Google Doc. Instead, you can spend time working on your business or hiking a mountain, while I craft messaging that sounds like you, speaks to your dream clients, and lets you finally stop worrying about when and where to use a comma. 

    

Ultimately, a copywriter’s goal is to showcase your incredible business and talk directly to your dream clients in an authentic and engaging way. In the end, you will feel confident, connected, and heard with messaging that sounds like you! 

If you’re ready to achieve all your dreamy copy goals, send me a note, and let’s get started on your copy adventure!