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Picture this: your dream clients (that happy, newly engaged couple who spend their weekends camping with their mini-Australian shepherd) are scrolling through Instagram one evening searching for their dream photographer. Their feed is full of mountaintop elopements accessible only by helicopter and intimate forest getaways.
You’ve heard the saying, ‘a picture is worth a thousand words.’ And you know how true it is…but what about your actual words?
Imagine the impact you could make by pairing your stunning elopement photographs with a service page that wows visually and sells with finesse.
‘Cause that’s the purpose of your service page: to sell.
Sure, it also explains your process, shows off your work, and builds trust through glowing testimonials. Yet, when all is seen and scrolled, your ultimate goal is to get your readers to tap the ‘Book A Consultation’ button.
So let’s dive into how to make that happen by writing an elopement photography service page that sells.
First off, let’s get into your potential clients’ heads as they scroll through your service page. They aren’t just looking for an elopement photographer, they’re searching for the soul who gets them – their challenges, their dreams, and their vision for their oh-so-special day.
When these couples stumble onto your website they should feel like you’re talking directly to them. As if you’ve peeked into their hearts and know exactly what they’re craving.
Take Christine Nicole, a BC elopement photographer, for example. Her clients live for candid, intimate moments that capture the truth of their connection. So we took those values and transformed them into a heading that signals to Christine’s dream clients they’ve found the right photographer.
Once you’ve captured your readers’ attention and got their curiosity bubbling, we want to make it easy peasy for them to know how to work with you.
In a world bursting with elopement photographers, offering crystal-clear information is key to keeping your audience hooked.
If important details like location, guest limits, and investment are shrouded in mystery, the ‘back’ button on your client’s screen becomes a little too tempting. They’ll whisk themselves away to an elopement photographer who lays all their package details out in the open.
Lastly, we want your clients to feel reassured and 100% confident you’re the perfect third wheel for their wedding day.
Reassurance comes through on your services page in a few different ways. Testimonials swoop in to show your readers how other couples, who are just like them, enjoyed working with you. And let’s not forget about a step-by-step breakdown of your process. It’s like handing them a compass, map, and detailed AllTrails guide on what to expect on their journey with you as their photographer.
So we know how we want your readers to feel when they land on your elopement photography service page. But how do you actually write a service page that dishes out clarity, reassurance, and all those good vibes?
Hold tight ‘cause we’re about to dive into the structure of your service page.
If you know me, you know I’m gonna mention keywords. And let’s face it – many photographers pick keywords for their homepage but their service page goes forgotten.
But trust me when I say your service page is a GOLDMINE of SEO opportunities.
Think about all those engaged couples out there Googling ‘elopement photography packages’, ‘elopement photography package cost’, or ‘elopement photography services in [insert dreamy location]’.
Those search terms fit perfectly on your service page.
A simple swap of Services’ for ‘Elopement Photography Services In [Your City]’ could make a world of difference in your website traffic. Especially if you continue to carry your chosen keywords through the rest of your service page.
Want an example? For Christine’s elopement service page, we picked the keywords ‘bc elopement photographer’, ‘bc elopement packages’, and ‘alberta elopement packages’. Now, she’s ranking for those words in Google search results!
So, if you want all the details about keywords and how to implement them in your website copy – then you’ll want to check out my free video training on just that. It’s overflowing with real-world keyword examples tailored for photographers like you.
Now it’s time to warm your audience up and stoke the flames of interest with a ‘problem/solution’ section. Think of this section as a secret handshake with your audience where you let them know ‘hey, I get you.’
The electrifying engagement, the whirlwind of planning, the bubbling excitement over what their wedding day will look like. You’re right there in the mix of it, the comforting presence they didn’t know they’d find.
Your messaging here can be short but laser-focused to make an impact.
Really think about the magic you bring to your clients on their special day and then paint that picture for them in vivid detail. Will you literally stop traffic to snap the glamorous, urban-chic photos that make your clients look like they’re on the cover of a magazine? Are you willing to get your feet, ankles, and knees wet to capture dreamy beach photos?
For Christine’s clients – we wanted to let them know that whether their elopement took place in a cozy inn, atop a mountain, or at a rainy PNW beach, she’s got them covered with timeless photographs that celebrate their love.
You’ve painted a beautiful image of your client’s wedding day and you’ve reassured them that you understand what they’re looking for.
But here’s the twist – they need the nitty gritty details like where you’re based, what’s included in your packages, and a ballpark figure of the cost before they feel confident tapping your ‘Book a Consultation’ button.
The game plan: feed them the details they’re craving. ‘Cause who has time to hop on a consult call when it’s not a good fit?
You don’t need to spend too long on the details section, a bullet-point list of the essentials is enough. Be sure to include where you travel to, how and when photos are delivered, how much time you spend with the couple, and of course…the dollars and cents.
Let’s look at Christine’s elopement photography services as an example.
Christine’s packages are as customizable as a choose-your-own-adventure book. But even with all this variety, specifics are key. So we laid it all for her readers – the photography journey, the package inclusions, and the starting prices. We even offered a treasure trove of elopement location suggestions!
Oh, and did I mention the FAQs?
We’ve got them covered too. From taming worries about unpredictable weather to lending a hand with organizing the elopement, we’ve given her readers everything they need to feel confident about their choice to work with her.
Alright, so you’ve connected to your client’s current emotions and experience, you’ve mapped out their journey forward, and you’ve shared elopement photography package specifics.
Not it’s time to show your clients how freakin’ amazing you are.
Bring in the whole calvary: testimonials and portfolio gems. These are the powerful tools that showcase your jaw-dropping skills and your unwavering support for your clients. Pairing testimonials and photographs together is proof that you deliver everything you’ve promised so far on your service page.
These pieces build trust with your clients, plus, it’s another chance for you to flaunt your mad photography skills.
This is your moment to nudge your readers towards that next big step – booking a consult call or filling out an inquiry form. And by ‘nudge’ I actually mean ‘ASK’.
Don’t let this step fall through the cracks.
Remember, your readers just soaked in a whirlwind of information and their emotions are on overdrive. Help them out by pointing them to the next stage.
But no need to wait ‘till the end to spring this on your readers.
Go ahead and sprinkle your ask in a few spots throughout your service page. This way, they won’t overlook it in all their excitement.
Here’s the truth, as much as I can break down the different sections and needs of your service page, there’s a whole lot of behind-the-scenes magic that goes into writing a service page that sells.
And you’ve got mountains to climb and photographs to take!
So, if you’d rather limit your time behind a screen to editing your photos and not writing copy, then consider outsourcing your copywriting to an expert.
Find out all the details about my website copywriting packages on…you guessed it, my service page!
Discover keywords for your website copy that has Google and your dream clients falling head over keyboard. Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook.
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Creative copywriting for open-minded adventurers and imaginative entrepreneurs seeking new experiences.