Those three little words every small business owner either loves or hates…search engine optimization.
Do you have it? Do you need it? What the heck is it?
All the answers to your frequently asked SEO copywriting questions are a few scrolls away.
Let’s start at the beginning. SEO is the practice of boosting your website’s visibility in online searches to drive more relevant, high-quality traffic to your site.
SEO includes both behind-the-scenes technical modifications (back-end or off-page optimization) and front-facing strategies (front-end or on-page optimization).
Off-page SEO relates to your website functionality and includes metadata, site maps, and crawling capabilities. On-page SEO includes website components that readers see and interact with like messaging, design, page speed, and images.
SEO-friendly copy is messaging that appeals to both the Google Gods (aka Google search engine robots) and to your real-life, pizza-eating human readers. It’s website copy that helps you show up in the first few pages of Google search results and gets your site visitors tapping your ‘Sign Up’ button.
When working with an SEO copywriter (ahem, hi!), your website copy should include:
High-quality and formatted copy
Internal link suggestions
SEO-copy is crafted with keywords in mind but there is still so much room for creativity, exploration, and personality to shine through.
Fusing keywords and SEO practices with creative copy helps you write for both Google and your dream clients. You’re telling Google what your website is about and at the same time, still captivating your readers.
Check out a snippet of the sales page I wrote for Tortuga Creative Studio as an example of SEO copywriting.
Build a business that makes waves and gets you back outside with a brand rooted in strategy
Strategic brand design that charts a course for your growing business
An ocean theme runs throughout all aspects of Tortuga’s copy, branding, and design. So while I focused on ‘brand strategy‘ and ‘strategic brand design‘ as keywords for their business, we still incorporated their ongoing theme into the messaging to create website copy that helps them rank on Google and feels true to their brand.
During keyword research, you identify the specific phrases that describe your business and are what your dream clients are searching for on Google.
Then, you narrow those phrases down to terms that are frequently searched by your target audience but not commonly used by large, well-known businesses.
Keyword research involves digging deep into your target audience, snooping around Google, and using some SEO tools to help your dream clients discover your business.
Want a little more help with keyword research? Then download my free video training, The Creative’s Guide To Keyword Research.
After discovering effective keywords for your business, you should sprinkle them throughout your copy in your headings, body text, and alt-image descriptions.
The key is to blend your keywords into compelling, informative, and personality-packed writing that keeps your website visitors learning, exploring, and ultimately clicking your ‘hire me’ button.
Just filling a page with keywords isn’t going to convince anyone, Google or your readers, that you know what you’re doing.
Considering what your target audience might search for is the simplest way to brainstorm keywords, but there is much more research involved in SEO-friendly copy. Choosing keywords and deciding how to use them, SEO tools, competitor research, target audience analysis, site structure, and search intent are all taken into account when writing website copy.
For example, an SEO copywriter examines the structure of your website to determine what keywords should be used on which pages. You don’t want your About Page and Services Page competing with each other to show up as #1 on a Google search result.
There’s also the task of creating the metadata – the web page title, URL, and the snippet that appears on Google search results.
Finally, there’s the copy itself!
SEO copywriting fuses writing techniques with your brand’s tone of voice and SEO practices to create messaging that feels genuine, convinces clients to choose you, and helps your biz rank on Google.
You bet I am!
I specialize in weaving your personality and SEO practices to craft eye-catchingly-good copy that sounds like you and gets your business discovered.
Every website copy package includes tone of voice discovery, keyword research, competitor analysis, metadata for every web page, and optimized and formatted copy that makes you wonder ‘wait a second, did I write that?’
So if you’re ready to turn your big ideas into memorable messaging, take a peek at my website copy services.
Discover keywords for your website copy that has Google and your dream clients falling head over keyboard. Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook.
send it to me ⟶
Make your Mondays memorable with 5-minute marketing tips, jaw-dropping copy inspiration, and a dash of 90s nostalgia.
drop a line ⟶
get in my inbox ⟶
SEO creative copywriting for soulful adventurers and imaginative biz owners craving charismatic copy.
Brand & Website By Samara Bortz Creative | Photos by Slow Sundays Photography
[…] all know how much of a hot topic SEO is in the online world. It’s on the radar for most businesses with an online […]
[…] content ideas, organize your thoughts into a repeatable blog writing process, and even chat about SEO goodies like keywords and internal […]
[…] 2-3 SEO Keywords […]