7 Signs It’s Time To Hire A Copywriter For Your Adventure Business

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Should You Hire A Copywriter Or Go Solo On Your Adventure?

Let me ask you this: have you ever found yourself on a solo vacation, wandering the bustling streets of a new city, map in hand, unsure exactly which windy alleyway leads to that ‘you-HAVE-to-go-there’ gelato spot? 

I know I have – more than once. 

That moment is like DIYing your website copy. It’s thrilling, a touch chaotic, and sprinkled with a few ‘oops-that-wasn’t-the-turn’ situations. 

When your solo adventure turns out right? You’re over the moon proud of what you accomplished. And when it doesn’t? You’re more than a little frustrated at how much time you wasted. 

You might even ask yourself why you didn’t join the 5-star-reviewed tour that leads you into the heart of the city, shows you hidden gems, and – yep – brings you directly to the best gelato you’ve ever had. (I’m that 5-star-review tour if we’re talking about web copy, btw). 

Of course, whether you’re debating joining a tour while on vacation or hiring a copywriter for your business, the route you take hinges on a few things: your budget, your time, your goals, and frankly, what you enjoy doing!

Which is what we’re going to talk about in this blog post. But first – let’s get on the same page (or street) about what a copywriter is and what they can do for your business.

What Is a Copywriter and What Can They Do For Your Business? 

Short and sweet – a copywriter writes the messaging on your website. But it’s not just about putting some on a screen. It’s about using the right words. The words that make you sound like the badass you are (minus the ego). The words that tug at your audience’s heartstrings (in the kindest way). The words that sell effectively (without the cheese factor). 

And the cherry on top? They sprinkle in some SEO goodness so you’re not counting on TikTok or Aunt Linda’s book club for business.

The ‘Should I Hire A Copywriter?’ Conundrum 

Before you start scrolling Instagram or Googling ‘good website copywriters’, let’s take a hot second to consider whether hiring a copywriter is the right next move for your business. 

• The Joy Of Writing (Or The Misery)
  Does writing feel like a great adventure…or like a trip to the dentist? If plopping down behind a desk, digging into lessons on ‘How To Craft An Engaging Headline’, and brainstorming ways to describe your business makes you groan, why torture yourself? There are word nerds out there (HI! It’s me!) who live for this kind of stuff.

• Your Free Time (Or Lack Of)
  So, you actually kind of like writing. Sweet! But let’s be real – do you have time to not just write, but to learn the nitty-gritty of copywriting? If your calendar is already bursting at the seams with business to–dos, family dinners, and weekend hikes, it might be time to hire a pro and reclaim your weekends.  

• Tapping Your Card (Or Putting It On Ice)
  Juggling monthly bills, reinvesting in your business, and paying yourself a legit income might feel impossible some months. If splurging on top-tier copywriting feels out of reach – I’m not about those too-good-to-be-true $150 deals – consider alternatives like copy audits or courses to help you polish your existing content. 

• Long Haul Goals (Or Just A Pit Stop)
  Now, before you start doling out time and cash, take a moment to think about the future of your business. If your biz is more of a ‘fling for now’ than a ‘forever thing’, there’s no point in spending big bucks. But if you want your biz to grow and last, then professional copywriting is worth the investment. 

7 Signs You Should Hire A Copywriter For Your Adventure Business

1. You love your work and you’re in it for the long haul. (Why drop the cash if you’re changing paths in a year?)
2. You’re tired of relying on referrals, DMs, and cold-pitch emails. (Imagine Google doing the legwork for you.)
3. Your Discovery Calls are wasted on dead-end leads. (Laser-focused copy is a magnet for ready-to-book clients.)
4. Your messaging doesn’t match your purpose, personality, or goals. (Stop sounding like Mr. Rogers and start sounding like you.)
5. Your business? Thriving. Your copy? Stuck in the last chapter. (Everything needs to be upgraded eventually.)
6. You’re not into writing or don’t have time to learn. (We can’t be great at everything – why waste time doing something you don’t like?)
7. You have the budget and excitement to invest in a copywriter. (Let a pro work their messaging magic!).

Gearing Up To Hire A Copywriter Who Gets Your Adventure Business

Here we are! By now, you have the itch to bring in copy support. But there’s a little prep work needed on your side before you hire a copywriter. Think of it like packing your bag before a big adventure. 

Before you start searching to find the best-fit copywriter for your biz, be sure to:

• Know your ideal clients and who you dream of working with. 
• Define your core services and identify how they help your dream clients. 
• Consider your visual brand identity and what it says about you. 

You don’t need an encyclopedia knowledge of these, but a decent grip on your biz basics makes it easier to share your brand’s goals and purpose with your copywriter. A great copywriter will dig into all these even more though. 

With your prep done, it’s adventure time: scouting for the best-fit copywriter. 

Ask for referrals from biz pals, scour directories, browse Google, and scroll through Instagram to create a short list of copywriters who speak to you. Then, explore their services, discover their approach, peek at testimonials, and maybe share a virtual coffee for a quick vibe check. 

And hey, if you’re looking to pair up with someone who gets your adventurous heart, and can turn that spirit into spellbinding copy, well…you know where to find me.