If you’ve had a warheads candy, you know that sour, mouth as dry as the house plant you keep forgetting to water feeling I’m talking about.
The feeling you definitely don’t want your readers to have when they skim your website, blog, or social media.
Instead, you want potential clients to be so enthralled by your words that they can’t blink. You want them to be invested in you, your brand, and your work. You want to not sound like a stuffy, suit-wearing, corporate executive (unless it’s a b-o-m-b pantsuit).
You want to infuse personality into your writing so that you sound like you and motivate your readers to work with you.
Easy as 1-2-3, right? Unfortunately not.
Creating lively, personality-packed writing usually results in people reverting to their MSN/AOL days by adding lol, ikr, or !!!!!!!! to their content.
Don’t get me wrong, I love some well-placed slang. But there are other ways to banish humdrum writing and replace it with a little oomph that makes you irresistible to your potential clients.
Keep on reading for three ways to inject engaging and genuine personality into your content.
I don’t mean telling your readers that you picked up surfing at the age of 32 and now are learning to conquer green waves, cross-stepping, and turtle-rolling. Not only are these specifics too technical for most of your readers, but they’re also not thought-provoking or gripping.
But if you get specific in your writing by sharing your feelings and quirks…that’s where the fun begins.
For example, did you start surfing because you watched Blue Crush when you were 14, wore a puka shell necklace for 3 months straight, and promised yourself you’d move to Hawaii the second you graduated so you could live in a beach shack, surf every day, and become the face of female surfers?
(slowly raises hand)
Those details – dreams, thoughts, embarrassing moments, and little bits of your life – that you share are what compel your audience to learn more about you. You don’t need to make up outlandish stories. But adding super-specific details paints an image your readers can envision and relate to.
After all, show me someone who didn’t want to be a surfer after watching Blue Crush.
Are you a graphic designer who loves creating custom typography for your clients because it’s reminiscent of hot pink poster boards covered in bubble letters at a science fair?
Are you a marketing director at a tech startup who doesn’t just draft press releases but writes notices that make even Macbook buyers question their dedication to Apple because of how freakin’ amazing you make your business sound?
Or maybe you drop a subtle Parks and Rec joke because you’re rewatching it for the 856th time and you know your readers will get it.
Adding dashes of who you are, your past, your likes and dislikes, and your personality into your writing keeps readers engaged with not only your content but who you are and what you offer. In a sea of skilled entrepreneurs, your personality helps you stand out and connect with your dream clients.
As a mobile bar service, Grog on the Go brings the drinks to you and your party. Our professional bartenders make classic cocktails or personalized drinks to fit your birthday party, wedding or corporate event. We prepare everything from glasses and ice to menus and even take away all trash and recycling at the end of the night.
Book us now for your next event.
What’s wrong with the description above? It sounds like your standard introduction to a business, right?
It’s what you’ve read in some form 5,632 times before. So why would you choose this company over any others?
But if it said…
As a mobile bar service, Grog on the Go brings the drinks to you and your party. Our professional bartenders concoct classic cocktails and personalized drinks tailor-made for your birthday party, wedding or corporate dance-off. At every event, we haul ice, arrange glassware, draft menus, and pour drinks to take care of all your needs. At the end of the evening, we even trudge away with every lipstick-stained glass, tiki umbrella, and empty can so you can snore the night away.
Book us now and guzzle a G&T wherever your next event is.
You can picture this mobile bar service, can’t you? You can imagine a crew showing up at your backyard BBQ with bags of ice over their shoulder. The perfectly organized glasses. The customized cocktails to fit your theme. And at the end of the night, you can see your uncle snoring away in a hammock while bags of recycling and garbage are quietly hauled away.
The messaging you use inspires your ideal clients to picture what working with you is actually like. So help your clients do less guesswork by painting that picture clearly with a little personality.
While I included a touch of suggestion #1 (super-specific details) by talking about lipstick-stained glasses and snoring in the mobile bar example, the biggest change was in the verbs I chose.
Verbs are action words. They give movement and energy to your writing. Make, fit, prepare, take…these are all vague verbs that don’t paint a picture of what’s actually going on in your story. Swap them out for high-energy, concrete words like haul, pour, trudge, or guzzle and you instantly see, feel, and understand what’s happening.
Drink your Blue Hawaiian vs Chug your Blue Hawaiian
Improve your writing vs Electrify your writing
Plan your schedule vs Carve out your schedule
Verbs set the mood for your story. If you’re picking bland, vague, corporate-sounding ones then that’s how your message comes across. Instead, choose verbs you can see, feel, hear, and imagine in your mind.
Your word bank is where you go to gussy up your messaging.
It’s a collection (a list, an excel sheet, or lime green post-it notes scattered around your desk) of words that jibe with your personality and tone of voice. So when you start using those humdrum, boring words like improve, advance, or good, you have a go-to spot to pull from when you need to add some oomph.
What should be in your word bank?
The standard verbs, adjectives, and nouns, but also include phrases, idioms, or core messaging that resonate with you and your target audience.
How do you find words to add to your word bank?
Keep a running note on your phone to add to whenever you read a phrase in a book, on a website, in an email, or even on a coupon.
Read the lyrics to your favourite songs or skim the back-cover blurbs of your must-read books.
Always keep in mind your brand’s tone of voice and clarity above all else. If the words you choose don’t fit your brand or confuse your readers, then they aren’t making the impact you want.
For example, the word bewitching conjures up an entrancing image but it doesn’t fit my earthy, grounded, approachable brand vibe.
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Let’s have a quick recap on adding personality to your writing.
First, get more specific about your likes, dislikes, goals, and skills than the oversharing grandma who asks for help reaching a can of beans at the grocery store. Then, swap your lacklustre, colourless verbs for high-energy words you can picture in your mind. Finally, build a word bank of on-brand words and phrases to make your future writing easy and breezy.
Treading the line between genuine personality-packed writing and junior-high flashbacks is tricky. If you feel confident in conveying your brand messaging but need help adding pizzazz to your writing, then book a Strategy Call today.
The Strategy Call begins with a review of your website before we hop on a 60-minute recorded video call to chat about clarifying your messaging, electrifying your writing, checking all the SEO boxes, and any other goals you have for your website.
It’s time to ditch the corporate buzzwords and add your personality to your writing.
Discover keywords for your website copy that has Google and your dream clients falling head over keyboard. Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook.
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