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You’ve done the hard work on your blog, right? You know your audience, brainstormed blog topics, researched keywords, drafted a blog post, wrote compelling headlines, included images, personality, and a Call To Action, and then finally (FINALLY!) tapped ‘publish’.
Time to move on to the next one. Or, better yet, get back to your actual work.
While you’ve done the heavy lifting when it comes to writing your blog and setting it up for long-term organic traffic, do you really want to wait weeks (sometimes months) for Google to start showing your post to your audience?
And do you really want to cross your fingers and hope all that effort pans out?
Or, do you want to get a headstart on drawing people to your amazing content, your amazing website, and your amazing work?
Before you call it a day on your blog, let’s talk about how to promote and repurpose your content to amplify your reach, impact, and success.
AKA: how to turn your blog from one piece of content to 10+ ways to bring in aligned clients.
When you promote and repurpose your blogs, you don’t want to give away alllllllllll the juicy content.
Think about it. If you give up the hot tips and important information in an Instagram reel, who’s clicking to your website and reading your blog? And if your followers aren’t headed to your website, you don’t get all the goodies like freebie downloads, email subscribers, and inquiries.
Instead, here are three ways to promote and repurpose your blog content without spilling all the beans.
Sure, after you publish your blog you could just wait for website browsers to discover it via Google (thanks SEO!). But why not encourage your audience to take in your content and start working with you ASAP?
Facebook, Instagram (come say hey!), Tiktok, Pinterest…there are dozens of social media platforms out there where you can promote your blog content. But that doesn’t mean you can just cut and paste the same graphics, reels, and content across every platform.
Understand where your audience spends their time online and the trends or style that works for those platforms before you promote to avoid wasting time.
The stats are out there. Email marketing is one of the most successful avenues for turning followers into paying clients with an average ROI of $38 for every $1 spent.
The caveat though?
You need to establish an ongoing relationship with your list and not just pop into the inbox once a month to sell. But there’s no easier way to connect with your audience through email than by pairing it with blogging!
Send content round-up emails telling your list about your latest blogs or weekly hot-tip emails highlighting key information from your blog straight to your audience’s inbox.
Besides optimizing your blog content for Google and crossing your fingers your Tiktok will go viral, how else can you get in front of new eyes?
You could borrow someone else’s audience!
Find other small businesses in related industries that have the same kind of audience as you, and suggest you collaborate. This strategy creates relationships with other business owners, gets you in front of new audiences, and supports this new audience’s goals.
Collaboration can be as simple as promoting one another’s content on Instagram or swapping email lists, or as complex as writing guest blog posts for one another’s websites.
The truth is, it takes time and energy to create new blog content and promote it. Sometimes you don’t have the space to create but you need to market your business.
Instead of starting from scratch every time you need new content, try repurposing your past blogs for new ideas.
Once you’ve written one blog post, think about how that topic could lend itself to other non-written avenues like YouTube videos or podcast episodes.
You may be able to go deeper into a topic on other platforms, pull out more examples, or even bring in guests to talk on the subject! Audio not your thing? No problem.
Try using your initial blog post to brainstorm connected ideas. You won’t need to pull blog topics out of thin air AND you’ll be able to link your blog posts together (we looooove internal linking!).
For example, say you run online classes for up-and-coming photographers on how to take portrait photographs and you wrote a blog post titled ‘What is portrait photography?’. You could use this blog post as a foundation to brainstorm future topics like:
If that still feels like too much work, try turning to ChatGPT to ask for related blog ideas!
When thinking about repurposing your blogs, don’t feel limited to only creating low-entry content.
What do I mean by that?
Instead of creating content that everyone immediately has access to (like blog posts, social media posts, or podcasts), turn your most popular blogs into lead magnets.
I’m talking about downloadable freebies, workshops, and quizzes. You know, the types of content your readers need to subscribe to before they access. Now, you’re using your existing content to connect with your audience on a closer level.
If you repurpose your blog post into a lead magnet, you need to reward subscribers with more content than they get via your website or social media. Include more context and education, real-life examples, detailed steps, or anything else that makes it worthwhile for your readers to give you a space in their inbox.
By promoting and repurposing your blog post across Instagram, Youtube, Spotify, Facebook, Pinterest, and guest collaborations, you’ll transform a single piece of content into 10+ different pieces. This strategy of repurposing and promoting easily fills your marketing calendar, reaches new audiences across platforms, and attracts more readers to your website.
And of course, encourages those website browsers to make inquiries. But where do you start? With your blog ideas.
In my free 5-day email challenge, Beyond The Blog Blueprint, you’ll learn how to turn one blog idea into 10+ blog posts that click with your audience.
Discover keywords for your website copy that has Google and your dream clients falling head over keyboard. Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook.
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