Strategy Call Case Study: Streamlined By Martine
Strategic. Approachable. Confident.
Website Copy Strategy Call For a Dubsado Expert
As a Dubsado expert, Martine does more than automate your behind-the-scenes process.
With her, you’ll find the perfect strategic balance for your creative mind.
Martine brings systems, processes, and organization to a new level for creative businesses without compromising their brand, voice, or way of working.
She adapts her processes to fit your brain. She elevates your client experience so you get return clients and endless referrals. She eliminates time-consuming tasks and creates more ease, time, and freedom in your everyday. She supplies endless resources and lessons so you know how to adapt your Dubsado system as your creative business grows.
Oh yeah, your creative business will grow.
She Needed: Approachable and Scroll-Stopping Copy Strategy
Martine came to me with a long list of reasons why her Dubsado VIP Experience is top-notch: countless testimonials from happy clients, a deep understanding of her own process, and a list of ways her offering stands out.
But, all the benefits she offered her clients were lost in vague, corporate language that didn’t show Martine’s personality or connect with her creative audience. On top of that, it was challenging for her to retain her professional side, while still being approachable and grabbing attention.
Together, we determined that refreshing her headlines and finding ways to weave more relatable language into her copy would have the most significant impact instead of rewriting her entire website.
What We Did: Website Copy Strategy Call
For Martine’s Copy Strategy Call, our goals were:
- Rework Martine’s headlines to focus on the direct impact she has on her clients by incorporating real-life experiences from her previous clients.
- Give Martine guidance on how to show off her distinct personality and experiences without losing her strategic and professional brand image.
We started by reviewing every headline on Martine’s website and making them more concise, direct, and focused on how her clients’ lives changed. Now, they emphasize that by working with Martine and setting up your Dubsado, you shorten your to-do list, end your workday earlier, raise your rates, and enjoy a nice glass of wine while still bringing in aligned leads.
As part of our founder story rewrite, we highlighted Martine’s years of corporate experience but also focused on how she understands the difficulty of figuring out your systems as an entrepreneur, and why she works with one client at a time to give her clients VIP treatment.
Since our Strategy Call, Martine used her new copy on her website and tested it out on Instagram to see amazing results immediately!
My headlines are 1000 times better and I can see the results in my Google Analytics. People are spending more time on my website since we made the changes.
The 1-week Voxer support is really awesome. It’s like having your own personal copywriter by your side while doing all the discussed edits. Worth every penny and even more.
Martine
Fusing Strategy and Brand Voice Guidance
Sometimes your website doesn’t need a complete copy refresh, it just needs some strategic support and personalized guidance.
My Website Copy Audit is designed exactly for that. During it, you’ll get my professional eyes, feedback, and guidance on your copy to help you with:
- Grammar, spelling, and flow
- Sharing your brand voice
- Capturing attention in headings
- Ethical sales tactics that work
- SEO tips and guidance
Stay in complete control of your website copy and still get an expert pair of eyes on it with the Website Copy Audit!
The Creatives Guide To Keyword Research
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Discover keywords for your website copy that has Google and your dream clients falling head over keyboard. Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook.
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[…] Pst. want to see some of my past work? Then take a peek at my case studies on Samara Bortz Design and Streamlined By Martine. […]