5 Ways an Engaging Blog Can Help Your Business Grow

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Consistently creating a thoughtful and informative blog can be overwhelming and time-consuming. You need to think of blog topics, research them, discover keywords, write the post, edit, find images, post it on your website, and drive traffic to it!

All on top of running your own creative business.

Does any of this sound familiar?

• You’ve already started a blog, yet you keep forgetting to post.

• You want to start a blog, but it’s hard to come up with meaningful topics AND find the time to work on it.

• You’ve read about how much work a blog takes and thought ‘count me OUT!’

• You just aren’t convinced it’s worth it. After all, does a blog really help your business?

Yes, it does!

And I’m not just saying that because I write blogs. 

Creating relevant, engaging, and timeless content benefits your business in so many ways. Let’s take a look at how a blog can help your creative business grow. 

 

What Can Blogs Do For My Creative Business?

1. Build Relationships

   A blog lets you connect with your audience AND other creative businesses.  Through posts, you can answer FAQs, tell stories, educate your readers, and show your work process. This is an opportunity for you to speak directly to your dream clients about their issues and needs and what you can do to help. 

   You get to tell them ‘I get it’ and ‘I can help!’ 

    

   Blogs can also eliminate some administrative tasks like repeated emails. Do you routinely receive questions about what a client should wear to a photoshoot? What about the process of working collaboratively with a client, from discovery calls to the grand reveal?

   Write a blog about it!

   Transform the questions, processes, or comments you find yourself repeating over and over again into a blog post that eases your workload AND helps your clients.

    

   Your blog is also a way to celebrate other creative businesses and build a community. Exchange guest posts with a company you love. Make a list of other small businesses to support. Feature advice and tips from other creatives!

   Imagine a photographer and bright beachside cottage rental partnering together. The photographer could create a post showcasing romantic photos taken at the cottage. In exchange, the cottage could moonlight as an intimate elopement spot with a photographer ready to capture all your treasured moments.

    

2. Reinforce Your Brand Identity

   You’ve created a stunning website and brand, you know who your dream clients are, AND you offer services that speak to them – don’t you want to communicate all of that? Blogs let your dream clients get to know you, what you stand for, and how you stand out from competitors. They’re an opportunity to reinforce your brand’s distinct values, goals, and voice.

    

   Don’t be afraid to let your personality show here! 

    

   Use gifs and jokes, get a little personal, be bold or sensitive, down-to-earth or sophisticated. Let’s face it, there are a lot of blogs out there. The key to making your blog, brand, and business stand out is infusing your voice and perspective into your writing.

    

3. Establish Your Authority

   A blog needs to embody your brand voice AND offer high-quality, impactful content that highlights your expertise. You’re exceptional at what you do, now let your audience know. Through blog posts, you can share your genius, showcase your experience, and dish out juicy insights into your craft. Overall, your posts can amplify your credibility as a business owner and creative. 

   A great way to do this is by providing insider information to your audience or creating case studies about previous work you’ve done. 
   
   
   For example, a florist’s blog might include posts like:

   • How to Create the Whimsical Flower Crown of Your Dreams

   • Bespoke Autumn Arrangements for a Golden Hour Wedding

   • Our Favourite Locally Grown Flowers

     Posts like this establish the florist’s knowledge of flowers and trends AND demonstrate their exquisite work.

      

4. Improve Your SEO Ranking

   You already have keywords relating to your business and industry included in your main website for search engine optimization. But there are only so many words you can include on your homepage website. With a strategically written blog, you create more content that enables you to rank for hundreds of keywords in Google searches.

   Along with driving traffic to your website through organic searches, blog posts can attract audiences through social media. If you create captivating and magnetic content that inspires your readers to share it on Instagram/Facebook/LinkedIn, you’re suddenly reaching more potential leads!
   
   Finally, your bounce rate tracks the number of people who land on your website and then leave without visiting any other pages.
   
   

   While your bounce rate does not impact your SEO ranking, it does let you know how engaging your content is. Through meaningful blog content and backlinks to other pages on your website, you’ll encourage readers to explore your website, get to know you, and learn more about your transformative offers.

   
   

5. Sell Your Services

   Let’s make it clear, your blog should not exist solely to sell your services. Your audience is smart, so they’ll see right through that. 

   You need to provide relevant, informative, and enjoyable content for your readers! But as you create blog posts that recognize your dream clients’ needs, you can highlight the incredible services you offer that help them with their problems.

   Every blog you post needs to include a Call-to-Action (CTA) to direct your readers to the next step of working with you. Your CTA could be something small like subscribing to your email or joining a Facebook group, or it could be larger and direct them to schedule a call with you or book a service.

   Be sure your CTA connects naturally with your blog content and the feelings you’ve evoked inside your reader. 

 

So there you have it! Well-written and meaningful blogs can help you nurture relationships with clients and creatives, reinforce your brand voice, demonstrate your expertise, and sell your services.

Running a business means you’re already the manager, bookkeeper, marketing director, salesperson, and more. Do you really have time to add professional blog writer to your list of roles?

Getting back to that CTA all blogs should have…

If you’re ready to finally check off start a blog on your to-do list but don’t know where to start, then you might want to take a peek at these other posts.

A Blogging Recipe For Beginner Blogs

Copywriting Vs. Content Writing

Blog Post Ideas For Website Designers

Blog Post Ideas For Photographers

Blog Post Ideas For Adventure Retreats

Blog Post Ideas For Fitness Studios