Sell Your Services To Clients Without Feeling Like A Used Car Salesman

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The Dilemma Of Selling Your Services Online

‘Hey girl! Your page is awesome…’ The notification chime goes off on your Instagram and you know what’s coming next. A surface-level compliment followed by a question about your life or business before they jump into a pitch for their latest program, product, or service.

Ugh. 

Welcome to the online version of a used car salesman. 

This stereotype of sales as something pushy, sleazy, and downright uncomfortable is common online. It’s no wonder so many of us feel a twinge of anxiety at the thought of selling our services. 

You’re not alone if you’ve ever felt a knot in your stomach at the thought of posting an Instagram story or sending an email to pitch your services. 

Whether it’s thanks to strategies you’ve been taught or those you’ve experienced firsthand, there’s a real fear of coming off as pushy online. Or worse – feeling like you’re compromising your values to make a sale. Add to that the ever-present imposter syndrome that whispers ‘Look, she’s booked out for MONTHS because selling is so easy’ and it’s a recipe for wanting to give up and just rely on referrals. 

Yet, deep down, you know showing up and selling your services is essential. 

You want to do more of your work, boost your income, get more clients, and expand your business. These aren’t lofty daydreams – they’re real, achievable goals that drive you every day. 

But how do you reach these goals without slipping into the dreaded stereotype? How do you sell your services online in a way that feels genuine to you and empathetic to your clients? 

That’s exactly what we’re tackling head-on.

Welcome to a fresh perspective on selling – one that’s grounded in authenticity, transparency, and feeling good about how you sell. 

Shifting Your Perspective On Selling Your Services

Let’s take a moment to pause and pivot. 

Imagine a world where selling isn’t associated with pushy and uncomfortable tactics. Instead, it’s a heartfelt conversation between you and someone who genuinely needs your support. 

This is ethical selling. 

Ethical selling is about aligning your sales process (the info you give your clients and the way you give it) with your audience’s feelings and needs. It’s about making connections, sharing honestly, and providing solutions that feel good and right. 

What it’s not about? Manipulation, deception, shame, and pressure. The truth is, those tactics aren’t just unnecessary but can damage the trust you have with your clients. And no one’s buying from someone they don’t trust. 

So, how do we shift from a traditional view of sales to one that feels better? It starts with recognizing the real value you offer your clients. 

Selling then becomes an extension of your services – you’re offering a solution to those who are looking for help. It’s not about convincing someone they need something they don’t. It’s about connecting your services to the people who need it most. 

Online Ethical Selling Strategies 

Navigating the world of sales doesn’t have to be daunting or give you the ick. Not when you lean into strategies that align with your desire to provide genuine help and value. 

Here are a few quick ways to make ethical selling a cornerstone of your approach:

Build Relationships First

Instead of jumping into inboxes with a ‘Hey Girl!’ message, get to know your audience and build a relationship with them. What do they do in their day to day? What drives them or excites them? What do you have in common? 

This isn’t about finding an angle to sell. It’s about getting to know them and their lives.

Then, when it comes time to discuss your services – because they’ve mentioned a goal or challenge that pairs with your work – you’re doing so genuinely and not just to sell. 

Understand Your Client’s Needs

This goes hand-in-hand with building relationships. The better you know your audience, the more effectively you can tailor your services and content to them. You’ll see this often in the web copy I write!

In the strategy phase of all my web copy projects, I spend time finding out the everyday challenges, big goals, and emotions my client’s audience experiences.

For example, Kind Nature Creative’s clients are exhausted with hiring one-off contractors, hiding their website from the public, and excited about adding a personal touch to their branding. By acknowledging their real and specific needs, I could position Kind Nature Creative as the answer to fulfilling them. Which makes working together the natural next step.

Communicate Honestly

Honesty is always the best policy. From the get-go, be clear and upfront about what you can offer. 

Setting realistic expectations isn’t just about avoiding misunderstandings down the road. It’s about giving your clients exactly what they want, need, and hope to get from your services. 

Does this mean every time you talk about your services you need to lay out the details of your deliverables? No – that’s what your service page is for. But it does mean you shouldn’t promise every client their wedding photographs will be on the cover of Vogue.

Helping You Sell Your Services To Clients In A Genuine Way

When it comes to selling your services to clients, the line between persuasive and pushy can feel all too fine. But what if I told you selling could feel as natural and sincere as helping a friend?

Better yet, what if your website could exist as a genuine sales machine that makes your clients excited to work with you?

Here is where I step in, ready to transform your web copy into a sales hub infused with psychology, personality, and ethical strategies. By understanding what drives people to buy (their emotions), how to connect with them (writing techniques), and stitching in your brand voice, I craft web copy that speaks to your audience and encourages them to work with you.

Without pyramid schemes or ‘lowest price ever!!!!’ claims. 

So, let’s debunk the myth once and for all.  Selling your services online without feeling like a used car salesman is not only possible – it’s incredibly rewarding. 

If you’re ready to turn your website into a place where connections are made, values are shared, and sales are made then reach out now to book your web copy project.