7 Non-Word Perks Of Working With A Copywriter

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That half-finished website copy in your Google Docs?

Yeah, the one you started three months ago, convinced you could knock it out between client calls or during that mythical “free time” everyone keeps talking about. Now it’s just sitting there. 

Half-finished. 

Haunting your to-do list. 

You *know* that a website copywriter can help you find the right words. But have you considered all the other non-word perks of working with one? After helping surf therapists sell out retreats, systems strategists launch courses, and financial professionals build new brands, I can tell you this: 

The benefits of working with a copywriter go waaaaay beyond having someone else write your website. (Though let’s be honest – that alone is pretty sweet.)

And the biggest wins? They often have nothing to do with words at all. 

Let me show you what I mean. 

7 Non-Word Benefits Of Working With A Website Copywriter

1. End The Icky Sales Feeling

The knot in your stomach when you write your sales page? The way you water down your value because you’re worried about coming across as ‘pushy’? I get it. Most business owners I work with start out dreading anything that feels like explicit selling. 

But when we work together on your website copy, you’re not just getting words that sell. You’re getting an entirely new way to think about selling. 

One that’s built on honesty, clarity, and zero manipulation instead of deception, shame, and emotional exploitation. 

When your website copy is rooted in truth and real value, selling transforms from something you dread into something that feels good for you *and* your audience. 

2. Confidently Set Higher Rates 

Ever look at someone else’s rates and think ‘I wish I could charge that’?

Here’s a secret: there’s a good chance they started exactly where you are. The difference? Their website tells a story that justifies their rates before anyone sees the numbers.

Those higher rates don’t come from better services – they come from better communication. 

And when your website shows the value you deliver, pricing becomes the easiest part of the conversation. No more defending your rates or feeling pressured to lower them. Just confident (and ethical) pricing that reflects your expertise and attracts clients who get it. 

3. Drop The Stuffy Professional Act

Time to ditch those stiff, corporate phrases you think you should use. You know, ‘utilizing strategic solutions’ and ‘optimizing client success metrics.’ 

Yawn.

Your personality is what makes clients want to work with you. So your website should sound like you on your best day. Not like a corporate handbook from 1987.

When your website sounds like you, marketing stops feeling like a performance. You meet clients who appreciate your approach. Who get your humour. Who choose you because you’re not afraid to be yourself.

Because true professionalism isn’t about sounding like everyone else or following your high school writing rules. It’s about being damn good at what you do while staying true to who you are.

4. Share Your Site With Pride

‘Check out my website!’

Remember the last time you said that with genuine excitement? Or have you been stuck in the cycle of ‘oh, just ignore that part’ and ‘I’m still updating it’ every time someone asks for your URL?

Your website should be something you’re excited to share, not something you feel the need to explain away.

Working with a copywriter transforms your website from a work-in-progress into something you’re stoked to share. 

Soon you’ll be sharing your URL to Instagram stories, sending your link to dream referral partners without a second thought, and even telling podcast listeners that your website is the best way to connect with you. 

Because this is the work you love and your website should reflect that excitement.

5. See Your Business Clearly

When you’re in the thick of running your business, taking client calls, and managing projects, you stop seeing what makes your work different. Those little things that make clients slide into your DMs with heart-eye emojis? They might be completely missing from your website.

Fresh eyes catch what you’ve stopped seeing – the thoughtful details in your process, the extra care you bring to projects, and the real reasons clients love working with you.

Your copywriter helps you notice all those small but significant details that make your work special. The stuff you do naturally but never think to mention (even though you definitely should!).

6. Have Space To Dream Bigger

Let’s be real – your next big collaboration, event, or freebie won’t come to you when you’re hunched over your laptop, trying to figure out what the hell to say on your service page. 

When you’re not stuck in the weeds of website copy, your brain has space for the good stuff – dreaming up new offers, planning that retreat, or designing your next big program.

Because running a business is about creating cool and helpful shit, not staring at a blank Google doc wondering if you should say ‘work with me’ or ‘book now.’

7. Play While Your Website Works

Picture your ideal Saturday. Maybe you’re halfway up a climbing route, catching waves, or finally cracking open your latest BookTok recommendation. 

And guess what? 

Your website is still there, doing all the heavy lifting. Connecting with potential clients. Answering their questions. Showing them exactly why they should work with you.

No more being glued to your phone or feeling guilty about taking time off. Your website handles the initial conversations, explains your process, and gets clients excited to work with you before they ever hit your inbox.

Because running a business shouldn’t mean sacrificing your freedom.

What Working With A Website Copywriter Really Means

Look, we’ve covered a lot of ground here. And the truth about working with a copywriter? It goes way beyond just finding the perfect words. It’s about making space for your business to grow while actually enjoying the ride along the way.

Sales calls flow because you finally know how to talk about what you do. Instagram captions practically write themselves because you’re clear on your message. All those ideas you’ve been sitting on – that retreat you want to plan, that offer you’re excited to launch? They finally get to happen because your brain isn’t tangled up in copy anxiety.

And yeah, maybe you start taking those mid-week surf sessions or afternoon trail runs without the guilt because your website’s doing its thing while you recharge.

But the biggest shift? It’s in how you think about selling. 

 When you see how ethical marketing works – how being honest, clear, and genuinely helpful naturally brings in sales – you stop second-guessing every marketing move. You realize growing your business doesn’t mean compromising your values or pretending to be someone you’re not.

Ready to build a business that sells without selling out? Every other week in Ask Isobel, I break down real marketing questions from business owners like you. From ethical pain points to finding your unique brand voice, we dive into what it takes to market your business in a way that feels good.

Join to submit your question below!