SEO creative copywriting for soulful adventurers and imaginative business owners craving charismatic copy.
Reach out today!
Climb that mountain.
Breathe in, breathe out, let go.
Feel the music.
Do this for yourself.
Barre yoga instructors, Zumba teachers, running coaches, spin instructors…all command a fitness class with motivational cues to keep you breathing, sweating, feeling strong, and coming back for more.
But does that same message carry into post-workout advice and convince clients that sweating through every layer of clothing they own is better than tossing popcorn roof-high, catching it, and flicking through the 5,438 movies on their Netflix list?
Once your clients have left your fitness class (or before they’ve ever attended), they’ll want to know that your studio, spin class, boxing class, ultimate bungee/salsa/burpee combo class, is the one they should attend over and over.
So how do you do that? How do you take that motivational feeling you inspire in person and put it online and in homes?
If you’ve been around here before, you know the answer.
By creating a blog for your fitness studio and writing posts that speak to your clients, showcase your work and the energy you offer, and answer those questions that you get after class, you’ll keep that post-class glow (the feeling, not the sweat) going long after the final song/push-up/kilometre.
To get started on your fitness studio blog, have a peek at these 10 blog post ideas:
Whenever I try a new fitness class, my first concern is what I need to bring or wear. Do I need heels for a sass class or clean runners? Are there sweat towels ready for me or should I bring my own? Make joining your fitness class easier for first-timers by creating a checklist they can look over as they prepare for the class.
Barre 101: The Ultimate Checklist for Your Barre Class
Just like the first suggestion, your community is eager to get the most out of their class with you. Offer tips on how to prepare for a class, like drinking water, eating well, and not downing 3 spicy caesars before, or break down some of the more difficult exercises. That way, your clients come ready to sweat and won’t be stuck trying to figure out how to clip into the spin bike.
3 Tips for Getting the Most Out Of Your Pilates Reformer
Most of us are tired, sweaty, and ready for a refreshing shower and the nearest, coziest couch after a fitness class. But as the expert, you know what your clients should actually do after a tough workout so that they stay motivated, energized, and pain-free. Write a blog post offering suggestions for your readers about how best to recover after hard classes so they can feel rejuvenated when they return.
Steal My Post-Boxing Class Recovery Plan
I can’t count the number of times I wish I had Shazam going in my spin class. An easy way to stay connected to your community and entice them into your class is by sharing the playlist you’ll be jamming out to. After all, who can resist a Taylor Swift vs Olivia Rodrigo barre class?
The 90’s Frosted Tips-Inspired Running Playlist of Your Dreams
This is the blog you could write in your sleep. You get to talk about all the things you love about your class and why it helps your community. Will it improve mental wellness and sleep patterns? Is it the perfect pre-brunch wake-up? Does it help clients chase their kids around the playground? Or make them feel like they’re finally Beyonce? Tell your readers exactly what feel-good vibes they’ll gain by joining you.
5 Reasons to Trade Netflix Binging for Spin Class
Your clients might have favourite instructors based on their playlists, energy levels, or exercises, but do they really know who they’re training with at 6:00 am every Wednesday morning? Showcasing your instructors not only highlights their expertise but also adds a personal touch to the community you’re creating for your fitness studio.
Meet Hannah: Your AC/DC Loving, Iced Tea Drinking Boxing Coach
Let’s face it, there are days when you don’t want to show up at your boxing class or the 5 km run your friend roped you into (I say as I write this from my couch while not attending the spin class I signed up for 3 days ago). Help your readers stay motivated by providing tips or offering compassion when they need it. Let them know they aren’t alone and that taking one or 562 days off won’t stop them from getting back on track.
Maintaining Your Run Plan When All You Want is a Snuggie and Hot Chocolate
Crossfit, Zumba, Peloton, and now…Bungee? Your blog is an opportunity to highlight and evaluate new fitness trends, combat harmful practices, and find out what your readers are eager to try next. Whether you try the trends yourself or feature guest experts, writing posts about the latest in the fitness world is an opportunity to further build your wellness community.
What is Bungee Fitness and Should We All Jump Onboard?
For blogs about health and wellness improvement, it is extremely important to 1) present well-researched and well-informed evidence, and 2) provide a judgment-free and supportive environment. Keep these points in mind when writing posts about improving your health so you create an uplifting and inspiring community at your fitness studio.
Achieving Your Swan Lake Dreams and Improving Your Health with Barre
Every time I huff and puff my way through a spin class, I wonder how the hell does the instructor cycle and cheer us all on without running out of breath? What kind of intensive boot camp do they go through? Your staff’s experience may inspire your readers to also pursue a fitness career if you describe their journey to becoming a fitness instructor.
Learning to Breathe, Spin, and Motivate: How to Become a Certified Spin Instructor
Sometimes you just know when an activity, hobby, skill, or experience is outside your wheelhouse or doesn’t light you up.
For me, that’s yoga.
Despite trying down dogs, sun salutations, and warrior one over and over (and overrrrrrrr) again, it’s just not my activity.
If you’re at that point with your website messaging, it’s time to focus your energy on where your passions do lie and ditch the hair-pulling, all-nights trying to craft your copy and content.
Instead, hire a copywriter who knows all the writing ropes and crafts website content that has you and your readers saying “oh, I feel heard and seen,” so you can sit back and see your class waitlists getting longer and longer.
Discover keywords for your website copy that has Google and your dream clients falling head over keyboard. Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook.
send it to me ⟶
Make your Mondays memorable with 5-minute marketing tips, jaw-dropping copy inspiration, and a dash of 90s nostalgia.
drop a line ⟶
get in my inbox ⟶
Creative copywriting for open-minded adventurers and imaginative entrepreneurs seeking new experiences.