The Copywriting Blog For Creatives, Adventurers, and ‘I Need To Know-ers’

From writing the about page that finally sounds like you to figuring out what the hell SEO even means, this blog has it all.

Digital marketing tips, copywriting how-tos, and ethical business practices wrapped up in advice that’s as practical as it is fun to read. No fluff, no corporate jargon, just good vibes and even better ideas.



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The Copy Blog For Creatives, Adventurers, and ‘I Need To Know-ers’

From writing the about page that finally sounds like you to figuring out what the hell SEO even means, this blog has it all.

Digital marketing tips, copywriting how-tos, and ethical business practices wrapped up in advice that’s as practical as it is fun to read. No fluff, no corporate jargon, just good vibes and even better ideas.

Do you really need a long-form sales page for your new offer?

Copywriting

What’s The Deal With Long-Form Sales Pages?

Generating blog topics just became easier than beating a 3-year old at go fish.

Blogging

How To Create A Year Of Content Your Audience Wants To Read

Three simple, actionable tips, so your website messaging sounds less humdrum corporate and more razzle-dazzle show-stopping.

Copywriting

Give Your Website Copy the Old Razzle-Dazzle (AKA Pack It With Personality)

Breaking down the four buyer personas and how to write website copy for them that makes them hit your ‘buy now’ button.

Copywriting

Writing Website Copy for the Four Buyer Types

Climb that mountain, feel the music, breathe in and out… it’s time to take the motivational cues from your fitness studio to your blog.

Blogging

Stop Sparring With Your Blog: Topics For Fitness Studios

Copy and content are like PB and J, gin and tonic, and breakups and loudly singing Taylor Swift songs in your car.

Copywriting

Copywriting vs Content Writing

Laptop and cup of coffee

The Creatives Guide To Keyword Research

Answer Your Keyword Research Questions With

Discover keywords for your website copy that has Google and your dream clients falling head over keyboard.  Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook. 

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Let me guess, you Googled 'how to write web copy' and ended up here? Don't worry, you're in the right place. 

I’m Isobel – website copywriter, poke bowl enthusiast, and unapologetic hater of cringe-worthy sales tactics. This blog is where I share tips, tricks, and non-sleazy strategies to help you write copy that feels good and sells even better. 


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Meet The Copy Blogger