The Copywriting Blog For Creatives, Adventurers, and ‘I Need To Know-ers

From writing the about page that finally sounds like you to figuring out what the hell SEO even means, this blog has it all.

Digital marketing tips, copywriting how-tos, and ethical business practices wrapped up in advice that’s as practical as it is fun to read. No fluff, no corporate jargon, just good vibes and even better ideas.



The Copy Blog For Creatives, Adventurers, and ‘I Need To Know-ers

From writing the about page that finally sounds like you to figuring out what the hell SEO even means, this blog has it all.

Digital marketing tips, copywriting how-tos, and ethical business practices wrapped up in advice that’s as practical as it is fun to read. No fluff, no corporate jargon, just good vibes and even better ideas.

Selling doesn’t need to feel like the first level of a pyramid scheme

Ethical Marketing

Sell Your Services To Clients Without Feeling Like A Used Car Salesman

Avoid giving your audience ‘the ick’ when it comes to selling by ditching these unethical tactics.

Ethical Marketing

Unethical Sales Tactics To Dump Right Now

Discover the 3 foundations of writing ethical copy for your website.

Ethical Marketing

3 Cornerstones of Ethical Copywriting

The Creatives Guide To Keyword Research

Answer Your Keyword Research Questions With

Discover keywords for your website copy that has Google and your dream clients falling head over keyboard.  Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook. 

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Let me guess, you Googled 'how to write web copy' and ended up here? Don't worry, you're in the right place. 

I’m Isobel – website copywriter, poke bowl enthusiast, and unapologetic hater of cringe-worthy sales tactics. This blog is where I share tips, tricks, and non-sleazy strategies to help you write copy that feels good and sells even better. 


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Meet The Copy Blogger