What Website Copy REALLY Does For Creative Professionals

---

Discover The Impact Professional Website Copy Has On Your Creative Business

It’s another late night in your home office. 

You’re staring at your computer screen, re-reading the 17 ‘How To Write Your Web Copy’ freebies you traded your email for, and trying to describe what makes your photography/design/insert your creative business unique. 

But the words aren’t flowing. 

Sound familiar? You’re not alone. So many creatives find it challenging to translate their brand’s spirit into words that feel genuine, connect with their dream clients, and sell without the sleaze factor. 

This is where professional website copywriting comes in. 

Pro web copy isn’t about hiring someone to fix your grammar and make sure the focus is on your clients, not you. It’s a deeper dive into capturing the essence of your business, speaking directly to your audience, and boosting your sales without compromising your values. 

Want to discover all the ways professional website copy makes a difference in your creative business? 

Then keep on scrolling!

Professional Website Copy Boosts Your Confidence

Let’s start with the confidence glow-up. 

Ever notice how you walk a little taller when you wear your favourite outfit and strike up conversations more easily? That’s because you feel at your best so you’re showing the world your best. 

It’s the same when you have the right words to describe your business. 

Professional web copy is all about honing in on a voice that’s unmistakably you and sharing that voice with the world. 

When you know your messaging reflects your vision, speaks to your people, and works hard for your business? You’ll feel damn good about sharing your website everywhere – from your Instagram stories to the swankiest industry conferences. 

And that’s not all! 

Suddenly, whipping up fresh content, hopping on a podcast, or diving into new marketing ventures feels like exciting opportunities, not daunting chores. 

Take Celeste, a website developer, as an example. After passing her website copy off to me, she shared ‘I feel way more confident! I had shifted my business with new services and a rebrand, but now I’m not lost on how to connect with others or talk about my business.’

That’s the dream, right? Showing up online with complete confidence and clarity that your audience finds irresistible. 

Professional Website Copy Creates More Freedom

From doubting every sentence to questioning if your copy is clicking, going the DIY route can feel like being stuck in a never-ending loop of ‘Is this good enough?’ 

Now, imagine a world where those worries vanish because your business has professional web copy.

Instead of spending hours (that you don’t have) trying to craft the perfect message, you can focus on what you do best: running your business and maybe even sneaking in a bit more ‘me’ time.

And let’s talk about what this freedom means. It’s not just having extra hours in the day to surf, paint, or sleep. 

Professional website copy is about the peace of mind that comes with knowing your online space is working as hard as you. It’s about saying goodbye to hard selling in DMs or wasted time on dead-end Discovery calls and hello to more intentional connections with your clients.

Just ask Kristin, a surf therapist in Costa Rica. 

With her hands full running a virtual therapy business, hosting a podcast, and creating her first surf retreat, Kristin had no time to nail down her messaging. She says, ‘Delegating a task to a professional made sense. I could focus all my time on my job, my clients, and planning my retreat.’

And the payoff? Huge.

With her new, professional web copy in place, Kristin focused on finalizing the retreat and promoting it on social media which led to her surf retreat selling out in a mere 48 hours!

Professional Website Copy Sparks Your Growth

Curious how website copy ties into a growing and evolving business? Then meet my approach to website copy that builds connections and creates new opportunities – strategy, storytelling, and  SEO. 

First up is strategy. 

Writing website copy is a blend of art and science. Every word on your site has a distinct mission – to connect, to inform, to sell. It’s all mapped out to make sure your website is pulling its weight, ‘round the clock. 

Then, storytelling. 

We’re all suckers for a good story. We remember stories, they stick with us, and we come back to our favourites over and over again. And when your web copy is infused with stories that resonate and draw your audience in? You’ll be as loved as the sitcom your clients rewatch every Christmas. 

Finally, there’s SEO. 

SEO is your best friend in the age of confusing and ever-changing social media algorithms. Sprinkle in a few carefully chosen keywords, answer your audience’s questions, and solve problems to draw people to your brand now and in the long run.  

When you take these three elements together, you set your website and business up for sustainable growth and new opportunities. 

Let’s go back to Kristin. 

After passing her web copy off to me, her surf therapy retreat was an instant hit. But it’s not stopping there. Fired up by the success, Kristin is now planning more retreats and custom surf therapy sessions. That’s growth on a whole other level!

Professional Website Copy Gives You Cash To Burn

Sometimes, there’s a bit of a mix-up on how we view spending on our businesses. Especially when it comes to professional website copy. It’s easy to see it as another line item on the expense sheet rather than what it truly is: an investment that more than pays for itself. 

Here’s the real deal on website copy ROI. 

Investing in top-notch website copy is about strategically boosting your bottom line. From cutting down the need for pricy ads to beefing up your earnings through visitor engagement. It’s about turning your website into a silent salesperson who’s always on the job, subtly persuading every visitor to hire you. ‘

Take Martine’s experience, for example.

Her website copy transformation didn’t just feel good, she could see the difference in her data. She reported, “My headlines are 1000 times better and I can see the results in my Google Analytics. People are spending more time on my website since we made the changes!”

At the end of the day, the question isn’t whether you should invest in professional website copy – it’s whether you can afford not to.

Ready To Transform Your Creative Business With Professional Website Copy?

And there we have it! 

From giving your confidence a mega boost, unlocking that sweet, sweet freedom to create and explore, to sparking growth that feels like you’ve hit the business jackpot—professional website copy is working tirelessly behind the scenes.

So, whether you’re looking for some expert insight and guidance with your existing web copy or you’re ready to take a step back and let the pro handle it – there’s a place for you here. 

Swing by my services page to find the right fit for your creative business, and let’s make your website the kind of place your dream clients never leave.