Who Actually Writes Website Content? (Hint: Not Your Designer)

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Here’s the Deal:  Your designer isn’t writing your website content—this post covers who could and how to decide the right path for your brand.

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Let’s be honest: the easiest part of planning a new website is getting excited about how it’s going to look.

You know your current site is…fine. Fine-ish. Fine-adjacent. But when you peek at your ‘competitors’? Yeah, a few of them are looking pretty damn good. 

So you start casually lurking website designers on Instagram. Not committing! Just browsing, like someone who’s “just looking” at rescue dogs and absolutely not bringing one home (sure).

But the bubble pops when you actually read the details and see “website content not included.”

Cue the record scratch in your brain:

Who writes website content?
Seriously…who’s supposed to be doing this? Me?

Because up until now, you were just imagining the look of the thing. The colours. The photos. The vibe. 

Words weren’t even on the table.

But seeing that little line—website content not included—flips the lights on. Your website doesn’t come with words. Someone has to write them, and apparently, that someone is you? Not your designer?

Which is wild, considering you already run a whole business and “website writer” was never listed in the job description.

Don’t worry, you don’t need to update your resume. 

Why writing your own website content is hard af

You talk about your work all the time—how hard can it be to write it down?

…hard. It can be hard.

Because website content isn’t just “explain what you do.”

It’s explain what you do in a way a total stranger can understand in seconds and actually care enough to keep reading.

And you have to do it without the backstory. Without the context. Without the eyebrow raise. Without the “Okay, wait, let me rephrase” you always rely on when you’re talking to a real person.

When I work with therapists, retreat hosts, financial consultants, and photographers, I see the same challenges come up the second they try to write their website content:

• You’re so close to your work that you default to industry language that your clients don’t understand
• You know everything about your business, which makes prioritizing information nearly impossible
• You worry about sounding “too casual,” but also “too professional,” yet somehow still “not like you”
• You rewrite the same headline 14 times and hate all of them…then freeze when you try to move on
• You spend an entire evening running your ideas through ChatGPT only to emerge with meh cliches like “pull your weight”

Point being: this isn’t a personal flaw. It’s just what happens when you try to write your own website. Everyone hits the same wall.

So, let’s talk about what it takes to write website content

Websites need strategy, structure, persuasion, voice, hierarchy, clarity, and a little emotion.

Not just “words.”

So yes, you might be able to talk about your work all day—easily, intelligently, passionately—but that doesn’t mean you can translate it into website content a stranger can grasp in under ten seconds. 

Knowing your business doesn’t automatically mean you can explain it.
Caring about your work doesn’t magically turn into clarity on the page.
Being good at what you do doesn’t mean you can write about it without spiraling into a fourth draft titled “???”

That’s normal. Genuinely. 

Even my gut (finely tuned after 5+ years of writing sites for businesses) is just one piece of the process. I still use frameworks, tools, and message-mapping to decide what stays, what goes, and what actually belongs on a page.

Writing a website is a skill, not an obligation every founder is supposed to master on top of running a whole damn business. 

You weren’t born knowing how to do your taxes, set up a booking system, or explain what you do in two clean sentences. (If it did, I’d be out of a job.)

What a website content writer is (and does)

So if you’re not supposed to know how to write your website…who is?

A website content writer (aka a copywriter, aka me) takes everything swirling around in your head, pulls out the gold, organizes it into a path your readers can actually follow, and turns it into words that make the right people want to stick around.

I handle structure, messaging, tone, clarity, flow, and yes, SEO. Basically, all the invisible architecture that makes a site feel effortless.

None of this comes out of thin air, though. It’s rooted in your values, story, and vision, plus a ton of research into your industry and audience. 

And then of course, it’s all backed by my Feel-Good Sell-Better framework, which blends ethical marketing, sales psychology, and your voice. 

In short?

You word vomit at me, go live your life for two weeks, and then open your inbox to find your entire website written.

Who should write your website content?

There are a few ways to handle your website content, depending on how you work best (and how much of this you want to take on yourself).

Option 1: Write it yourself (if writing genuinely energizes you)

Some people really do love writing. They’re good at it, they enjoy it, and they don’t break into a cold sweat at the thought of spending 85 minutes on a headline.

If that’s you? Amazing. Go for it.

Just… do it intentionally.

If you DIY your website, make sure you’re not accidentally ditching your values, drifting into bro-marketing, or writing sentences that sound like you swallowed a thesaurus.

(If you want guardrails: that’s literally why my Skip the Ick audio series exists.)

Option 2: Hire a website copywriter (I’m right here, ya know?)

If you want clarity, strategy, and a consistent voice across every page, hiring a copywriter is the move. We’re here so you don’t have to be the CEO, the admin, the bookkeeper, and the copywriter all before lunch.

My done-for-you website copy means your job is to show up, talk about your work, and let me handle the rest. 

Option 3 — Find the middle ground (you talk → I shape)

Some people want to stay hands-on with their website…but also want the comfort of having an outside expert’s brain on their words. 

That’s where hybrid support comes in. 

In a 1:1 copy audit, you write the messy first draft, and I come in with the edits, perspective, and “okay, but here’s what your reader actually needs” energy so it actually lands.

Here’s what I hope you take from this:

You’re not supposed to take on every role in your business.
There’s no merit badge for doing it all alone.
And you definitely don’t have to write your own website content. (Just in case that still wasn’t clear.)