How to Attract More Right-Fit Clients (& Repel The Hell-No Ones)

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Here’s the Deal: Want to attract more clients who get you (and ghost the ones who don’t)? It all comes down to your website copy. how to use your words to filter in dream clients, filter out the awkward fits, and make selling feel easy.

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We’re talking bigger than just “getting more clients.” ‘Cause we want the right clients. 

The ones who don’t flinch at your rates, trust your process without sending a hundred “quick question” emails, and vibe so well with your style that it feels like you’re collaborating with a friend who also happens to pay you (on time, bless).

Because landing clients who are a hell yes from the jump is about more than dodging the occasional awkward break-up email. It’s about safeguarding your energy and your reputation.

What’s the easiest way to get more right-fit clients?

Your website copy. Seriously. That’s your first line of defense…and attraction.

When your words hit home for your kind of people, the hell-no’s opt out long before your calendar gets clogged.

Make ‘Holy Shit, That’s Me’ Your Website’s Default Reaction

A lot of small biz websites are out here trying to be everything to everyone with the idea that they’ll bring in more inquiries, more bookings, and more cash that way. 

And sure, that might fill your calendar…but it’s also how you end up working with people who kinda get you or don’t get you at all.

Your website’s goal isn’t to be universally appealing. 

The goal is to make the right people stop mid-scroll and wonder if you hacked their computer because their thoughts, questions, and hopes are laid out right in front of their eyes. 

If they do that, you win. 

If they don’t and click away instead? Also a win. Because you’ve saved yourself from an awkward sales call, a nightmare project, or a bad review from someone who never should’ve hired you in the first place.

Attract More Clients By Repelling The Wrong Ones First

Do your palms get sweaty at the idea of pushing people away?  (“But what if I scare off someone who might have booked?!”)

The truth is: it’s actually way kinder to you and them to be upfront from the start, rather than take someone’s money when they’re not the right match.

You’ll resent it. They’ll regret it. And you’ll both be low-key plotting your escape before the invoice is even paid.

When someone’s only half-sure about working with you, the whole project feels heavier. They second-guess your recommendations, stall on feedback, or start nitpicking because they’re secretly uncomfortable with how much they’ve invested. 

Meanwhile, you’re over there wondering why this project is sucking up so much of your brain space and patience.

A client who’s unsure, financially stretched, or just not quite the right fit will often end up disappointed, even if you do your absolute best work. That sucks for them, and it sure as hell doesn’t do your reputation (or your mental health) any favors either.

So yeah, repelling the wrong people is a win. 

It keeps your energy intact, your projects smoother, and your brand reviews looking like the fire emoji because you’re consistently working with folks who get you, value your work, and can’t wait to rave about you when it’s all done.

Want some tips on how to repel those ‘hell-no’ clients? Check out this Instagram carousel!

Speak To The Stage And Mindset Your Offer Is Actually For

When was the last time you gut-checked who your services are really for,  and where they’re at in their business?

Because the newly engaged couple planning an intimate, city hall elopement likely has an entirely different budget, schedule, and photography needs than the couple organizing a 300+ person wedding weekend. 

Different hopes. Different priorities. Different reasons for reaching out. 

And when your copy tries to pitch the wrong service to your audience, everyone ends up disappointed. 

I see this mistake so often in my Copy Audits: 

Service pages that explain the basics of an industry—like explaining what branding is or breaking down simple yoga techniques—before trying to sell a high-investment, intensive offer. Those are the Discovery Calls that end up filled with questions like, “Well, what would the cost be if you didn’t do x, y, or z?” 

It’s not that your audience doesn’t value your work. It’s because your offer isn’t right for …even if the copy is talking to them.

3 Ways To Attract More Right-Fit Clients With Your Messaging

First, reassess your services so the deliverables, rates, and energy you bring are aligned with your client’s needs

And to be clear, I’m not looking down on beginners, DIYers, or folks with smaller budgets! I’m talking about making sure your services, prices, and copy match your audience’s mindset.

If you have an intro offer, like my Copy Audit, then everything from the rate to the copy to the energy you put in needs to be positioned for an intro offer. 

And if you’re selling a 6-month, multi-figure, comprehensive offer? Your copy better speak to the pain points, aspirations, and big results that clients at that level are craving.

Then, spark instant recognition by talking about your right-fit client’s specific pain points, challenges, and aspirations in a nitty-gritty way

Let’s say you’re a biz ops strategist. Sure, your clients are feeling overwhelmed, scattered, and pulled in a million directions but…

👉Are they overwhelmed because they’re balancing family life and running a business? Or because they’re trying to sift through 283 different tools?

👉 Are they scattered because their business is growing and they can’t keep up with projects? Or because they have big plans to grow and no clear plan?

👉 Is their end-game to be a hyper-efficient solo machine who crushes their to-do list by lunchtime? Or sipping margaritas OOO while their team keeps things humming?

When your words show you get where your audience is stuck and where they wanna go, the right people feel instantly seen. And way more likely to slide into your inbox already half sold.

Finally, filter with clarity (not attitude…unless that’s your vibe) by making it clear who you’re for and who you’re not for. 

Using your website as a filter is less about scaring people off and more about making it crystal clear what working with you actually looks like, so your people can self-select. 

When you’re upfront about your process, style, and what’s expected, two amazing things happen:

• People who vibe with it start mentally pre-booking you before they even hit your contact form.
• People who don’t? They bounce.

So instead of hiding how you work or trying to be ultra-flexible for everyone, spell it out. Here’s an example:

“This process is collaborative, hands-on, and works best when you’re open to giving thoughtful feedback. If you’re looking for a totally hands-off, ‘just surprise me’ situation, we might not be the best fit.”

More Clients, No Unhinged Stories—Here’s What That Looks Like

I was on a podcast recently, and they asked me to spill my “most unhinged client stories.” You know, the nightmare tales: clients who demand a hundred extra edits for free, completely flip the project scope at the 11th hour, or vanish into the void when it’s time to pay up.

And I kinda…sat there. Thinking. 

And thinking. 

Because honestly? I don’t have those unhinged client stories. 

Not because I’m magically immune to them. And not just because I’m damn good at what I do (though let’s be real, I am.)

It’s because my copy makes it clear who I help, how I help, and what it’s like to work with me long before anyone ever lands in my inbox. So, the folks who do reach out already get me. They trust my process, respect my time, and are genuinely excited to work together. 

And that’s the real payoff of dialing in your messaging to attract the right people (and turn away the wrong ones): more dream clients, more seamless projects, and zero unhinged tales to share on a podcast.

Let the Right People Self-Select, And The Wrong Ones Opt Out, So Selling Feels Easy

At the end of the day, this is what it’s all about: making it easy for the right people to say yes, and just as easy for the wrong ones to back away.

Because when your copy does the sorting for you, selling stops feeling like this awkward, pushy dance. Instead, it’s more like, “Hey, you already know you want this. Let’s make it official.”

And honestly? That’s the dream.

More yeses from people who light you up. More projects that flow. More rave reviews that bring in even more of your kinda clients.

If you’re curious where your copy might be missing the mark, book a Copy Audit! I’ll break it all down for you: what’s working, what’s not, and how to tighten it up so it attracts the right people and repels the wrong ones.

Or, if you’re like “Screw the audit, just write it for me,” reach out about my Done-For-You Website Copy services. I’ll make sure your website copy does the sorting and selling for you, so you can stay in your zone of genius.