The Copywriting Blog For Creatives, Adventurers, and ‘I Need To Know-ers

From writing the about page that finally sounds like you to figuring out what the hell SEO even means, this blog has it all.

Digital marketing tips, copywriting how-tos, and ethical business practices wrapped up in advice that’s as practical as it is fun to read. No fluff, no corporate jargon, just good vibes and even better ideas.



The Copy Blog For Creatives, Adventurers, and ‘I Need To Know-ers

From writing the about page that finally sounds like you to figuring out what the hell SEO even means, this blog has it all.

Digital marketing tips, copywriting how-tos, and ethical business practices wrapped up in advice that’s as practical as it is fun to read. No fluff, no corporate jargon, just good vibes and even better ideas.

A copywriter’s honest thoughts on ChatGPT and how I’m using it.

Copywriting

How I Use ChatGPT As A Copywriter

cocktails

See how we crafted scroll-stopping headlines and an approachable vibe for this dubsado expert!

Case Studies

Strategy Call Case Study: Streamlined By Martine

Take a peek at the magic that went into creating this brand designer’s new website copy!

Case Studies

How I Helped A Brand Designer Launch Her Mentorship Program

samara brand designer

A look back at 24 experiences in 2022 that transformed how I run my creative business.

Copywriting

The 24 Experiences That Changed How I Run My Creative Business

Your website visitors aren’t superheroes, they can’t read your mind.

Copywriting

Your Target Audience Can’t Read Your Mind…

The big no-no’s when it comes to hiring a copywriter for your small business.

Copywriting

What Your Copywriter Can’t, Won’t, and Shouldn’t Do

Surfer

The Creatives Guide To Keyword Research

Answer Your Keyword Research Questions With

Discover keywords for your website copy that has Google and your dream clients falling head over keyboard.  Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook. 

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Let me guess, you Googled 'how to write web copy' and ended up here? Don't worry, you're in the right place. 

I’m Isobel – website copywriter, poke bowl enthusiast, and unapologetic hater of cringe-worthy sales tactics. This blog is where I share tips, tricks, and non-sleazy strategies to help you write copy that feels good and sells even better. 


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Meet The Copy Blogger