The Copy Blog For Creatives, Adventurers, and ‘I Need To Know-ers

Digital marketing tips, copywriting how-tos, ethical business practices, and how exactly you can share your love of chocolate oranges and eight years of industry experience on your about page while sounding 100% natural. 


it's all here for you.

The Copy Blog For Creatives, Adventurers, and ‘I Need To Know-ers

Digital marketing tips, copywriting how-tos, ethical business practices, and how exactly you can share your love of chocolate oranges and eight years of industry experience on your about page while sounding 100% natural. 


it's all here for you.

Picture your brand as a friend. How would you describe them?

Copywriting

Create Your Brand Voice (And Not Sounding Boring AF)

Keywords are the broth to your website copy ramen.

SEO

How To Find Keywords For Your Service-Based Business Website

ramen

A copywriter’s honest thoughts on ChatGPT, AI content generators, and the future of human copywriting.

Copywriting, Entrepreneurship

Will AI Generators Replace Copywriters?

cocktails

See how we crafted scroll-stopping headlines and an approachable vibe for this dubsado expert!

Case Studies

Strategy Call Case Study: Streamlined By Martine

Take a peek at the magic that went into creating this brand designer’s new website copy!

Case Studies

Website Copy Case Study: Samara Bortz Creative

samara brand designer

A look back at 24 experiences in 2022 that transformed how I run my creative business.

Entrepreneurship

The 24 Experiences That Changed How I Run My Creative Business

The Creatives Guide To Keyword Research

Answer Your Keyword Research Questions With

Discover keywords for your website copy that has Google and your dream clients falling head over keyboard.  Get eyes on your page and fingers clicking your ‘book me button’ with this free video training and workbook. 

send it to me ⟶

Did you just realize that launching your website means having to put words to screen about what makes you brilliant beyond-brilliant?

Then you’ve come to the right place. 

I’m Isobel - SEO nerd, website copywriter, poke bowl aficionado - and I’m sharing my copywriting tips, tricks, and how-tos to get your website feeling and sounding just like you. 


Come say hi ⟶

Meet The Copy Blogger