Strategy Call Case Study: JC Photography

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Enthusiastic, Honest, Laid-Back

Website Strategy Call for a Wedding and Lifestyle Photographer

Instead of focusing on her photography blog, we scheduled a Strategy Call to examine her website copy, design, and sales funnels and identify ways to get more of her ideal clients on her page and clicking her ‘Book Me’ button.

 

She Needed: Website Copy Strategy

When we met, Jas knew exactly the energy she wanted to communicate and the types of clients she connected best with.

The vibe? Enthusiastic, easy-going, and unapologetically real. She’s the type of photographer who will have your grumpy uncle busting a move on the dance floor at your wedding, and she’s looking for clients who aren’t afraid to get cozy, playful, or show off their love.

It’s true that a picture is worth a thousand words…but Jas needed the right words and strategy to accompany her gorgeous photos. She had already taken on redesigning her website, updating her portfolio, and redefining her photography packages to elevate her website but the last few steps were making sure her copy matched her branding and resonated with her type of clients.

 

What We Did: Strategic Words, Plan, and Personality

When it came to the website copy for her photography site, our goals were:

1. Reassess keyword options to make sure she was speaking to Google and her ideal clients.

2. Create clear pathways for potential clients to follow by speaking to their feelings, answering their questions, and making it easy for them to choose Jas as their photographer. 

3. Emphasize Jas’s personality and approach to photography to highlight why she’s the photographer her clients need!

After our initial Discovery Call, I reviewed Jasmin’s in-progress site, conducted keyword research, and came up with a few messaging suggestions based on our conversation.

Then we jumped onto a Zoom call to walk through her entire site together. 

During the call, we covered keyword basics like how to pick the best keywords and where to place them in her website copy, how to write about herself while still writing for her ideal clients, and where to add extra details that her readers are looking for that would give her an edge of her competitors.

Jasmin went to work immediately after our call. She incorporated everything we talked about and launched her stunning new site only days later.

DIYing Your Photography Website Copy?

Does your photography site need a refresh? Are you relying on your jaw-dropping photos to do all the selling for you? 

Imagine what you could say if you combined those photos with engaging and genuine messaging. Imagine the clients you’d connect with, the wedding days you’d be present for, and the memories you’d photograph. 

If you’re struggling to get in front of those dream clients, then you’ll want to steal my process for uncovering keywords. In my free video training, The Creative’s Guide to Keyword Research, I’ll walk you through exactly what I do to find keywords for my clients.

Bonus – all the examples are specific for photographers!