Strategic Copywriting and Brand Messaging Support
Uncover What To Say and How to Say It to Round Up Your Soon-To-Be Biggest Fans
Even if you’re DIYing your website, you still deserve personalized and strategic copywriting support.
- Stared blankly at your computer screen, wondering how to write about your biz in a genuine, non-stuffy way.
- Thought to yourself ‘writing is not my thing,’ while knowing messaging makes all the difference when creating connections.
- Wrote, tweaked, and scrapped your website more times than you remember in hopes of finally crafting copy that converts.
- Spent 454,872 hours Googling answers to your copywriting questions and wishing you had a pal you could just ask instead.
Together, we’ll uncover your brand voice, craft messaging that works for you, and finally answer your big questions like ‘do I use my name or ‘I’ when writing my about page?’
Copywriting Support Brimming With Strategy
01. Copywriting Strategy Call
Do you feel like you're lost at sea when writing your website copy? Are you drowning in blog posts, tutorials, and podcasts? Then consider me your personal life preserver.
In this one-hour copywriting strategy session, we'll chat one-on-one about your most pressing copy concerns. Whether it's honing your headlines, fine-tuning your voice, or unlocking the secrets to perfect-fit keywords, I've got you covered.
By the time we're done, you'll know exactly what steps to take with your website copy to start seeing those 'new inquiry' emails flooding in.
Show me the details ⟶
Copywriting strategy call
What's Included:
- A one-hour recorded Zoom call to talk about one main copy concern.
- Personalized copywriting strategies and suggestions based on your messaging goals.
- One week of post-project voice memo support to answer any follow-up questions.
What's Not Included:
Two Peas In A Pod if...
Investment: $250 CAD + GST
Let's Strategize ⟶
02. Brand Messaging Guide
Showing up for your business doesn’t mean ditching what makes you, you. But let's face it, crafting copy that speaks to your dream clients, stands out from your competitors, and genuinely embodies your voice is daunting.
So if you’re tired of repetitive, cookie-cutter copy and are ready for one-of-a-kind messaging, the Brand Messaging Guide is right for you.
This guide offers you clarity on your brand voice and messaging, epic brand stories, and catchy one-liners that make introducing yourself at awkward networking events or creating new content a breeze.
Show me the details ⟶
Brand messaging guide
What's Included:
- Brand story summaries
- Client avatars
- Brand personality and voice analysis
- List of focus keywords
- 20 one-liners describing your positioning, impact, and connection points
- Personalized copywriting gems galore
What's Not Included:
Two Peas In A Pod If...
Investment: $1350 CAD + GST
Find my voice ⟶
martine cousineau pouliot
lauren deloach
"I love the edits we made to my copy. My headlines are 1000x better and I see the results in my Google Analytics. People are spending more time on my website since we made changes!"
streamlined by martine
Launch It Girl
martine cousineau pouliot
lauren deloach
Streamlined by martine
Launch It Girl
"I was overwhelmed with wayyy too many ideas flying around my head. I found it so helpful to see a walkthrough of your thought including planning, keyword research, etc. It was educational and provided a formula for how to tackle it myself if I wanted to."
"I love the edits we made to my copy. My headlines are 1000x better and I see the results in my Google Analytics. People are spending more time on my website since we made changes!"
Need A Second Opinion?
– Martine Cousineau Pouliot, Streamlined By Martine
"I was overwhelmed with wayyy too many ideas flying around my head. I found it so helpful to see a walkthrough of your thought including planning, keyword research, etc. It was educational and provided a formula for how to tackle it myself if I wanted to."
– Lauren DeLoach, Launch It Girl
I'll Have What They're Having
o1. COmplete the client application
Tell me a little bit about yourself and your copywriting goals so I can see if we’re a good match.
02. Fill out the paperwork
We’re talking intake questionnaire, contract, and invoice. Don’t worry, it’s the last writing you’ll do for a bit.
03. Take that surf day you’ve been craving
You relax while I slide on my headphones and start creating a custom copy strategy just for you.
04. Party like it's Y2K
I hand off our work together and you pop the champagne, set off fireworks, and celebrate your new electrifyingly magnetic copy.
05. Drag out the good-byes
Follow-up voice memo support means you can ask questions and get personalized feedback even after we’ve wrapped.
let's get started ⟶
Answer Your Keyword Questions With…
The Creatives Guide To Keyword Research
Ready to discover keywords for your website that make Google and your dream clients fall head over keyboard?
Get more eyes on your page and more fingers clicking your ‘book me button’ with this free video training and workbook.
Hand it over ⟶
The Lowdown On Strategic Copywriting Support
While I’m a wizard with words, I’m not an actual genie and even my messaging-minded brain needs more time to write copy than we have on our Copywriting Strategy Call.
Depending on your needs, we may refine some of your existing website copy and discuss ways to improve it, but I won’t write your entire website during our call.
Will you write my copy during the Copywriting Strategy Call?
We’ve all been there.
Someone says ‘any questions?’ and you think to yourself ‘nope, I’m good.’ But two hours later you realize you completely zoned out on a crucial step.
Post-project voice memo support exists for those moments.
Using Voxer (a walkie-talkie on your phone), you can send me a quick message with your thoughts, concerns, or questions, and I'll respond with personalized feedback ASAP.
What’s the deal with post-project voice memo support?
Copywriting Strategy Call: 100% of the invoice is due before you schedule our call.
Brand Messaging Guide: 50% of the invoice is due when the contract is signed and the remaining is due prior to the final delivery of the brand guide.
How does payment for copywriting services work?
Definitely! If you’re looking for an extra pair of eyes to review your existing copy and create a plan going forward, then the Copywriting Strategy Call is for you.
Or, if you feel out of your depth writing your copy and want clear headlines, benefit statements, and one-liners to guide you, then the Brand Messaging Guide is the right fit.
Exhausted with writing and would rather just hand your entire website off to a professional?
Then head over to my Website Copywriting Packages to explore more options.
My website isn’t finished yet, will you still work with me?
